gecs
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As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

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Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

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The channel invites its audience to hang out with Zee Café and join in the celebrations as it completes 20 years of ‘We-Time’ with its viewers

exchange4media Staff Aug 12, 2020 7:07 PM

KARAN TAURANI?blur=25

Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

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Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

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As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

Meenakshi Thirkalyanam?blur=25

The channel will air the celestial wedding of Goddess Meenakshi Amman with Lord Sundareswara on Monday, May 4, 2020, 9 am onwards

exchange4media Staff May 3, 2020 2:59 PM

BARC iNdia?blur=25

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM

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Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

Zee Keralam Sa Re Ga Ma?blur=25

The Malayalam version of the nationally acclaimed show started airing from April 6 this year

exchange4media Staff Sep 23, 2019 1:14 PM

PR Satheesh?blur=25

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

COLORS Tamil fiction shows?blur=25

Primetime fiction offerings Sivagami, Perazhagi, and Oviya cross their milestone episodes, with Sivagami and Perazhagi reaching their 400th episode, and Oviya reaching the 200th episode

exchange4media Staff Aug 29, 2019 6:43 PM

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As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM

exchange4media Staff Jun 7, 2019 6:05 PM

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While Hindi GEC continues to occupy pole position among languages, growth of regional GEC has been the defining trend of 2018

exchange4media Staff Apr 2, 2019 6:41 PM

BigGanga?blur=25

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy Mar 26, 2019 8:48 AM

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SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha Aug 13, 2018 8:59 AM

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Star Plus recorded a viewership of 323484 Impressions (000s), against 328826 Impressions (000s) last week. Star Bharat too garnered 316206 Impressions (000s) against 334721 Impressions (000s) last week

exchange4media Staff Apr 26, 2018 4:04 PM