gecs
Television industry?blur=25

From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down

Sonam Saini Jun 2, 2021 9:06 AM

shooting?blur=25

Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline

Sonam Saini May 20, 2021 9:04 AM

tv?blur=25

As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

zee cafe?blur=25

The channel invites its audience to hang out with Zee Café and join in the celebrations as it completes 20 years of ‘We-Time’ with its viewers

exchange4media Staff Aug 12, 2020 7:07 PM

KARAN TAURANI?blur=25

Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

TV shows?blur=25

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

adex?blur=25

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

Meenakshi Thirkalyanam?blur=25

The channel will air the celestial wedding of Goddess Meenakshi Amman with Lord Sundareswara on Monday, May 4, 2020, 9 am onwards

exchange4media Staff May 3, 2020 2:59 PM

BARC iNdia?blur=25

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM

TV?blur=25

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

Zee Keralam Sa Re Ga Ma?blur=25

The Malayalam version of the nationally acclaimed show started airing from April 6 this year

exchange4media Staff Sep 23, 2019 1:14 PM

PR Satheesh?blur=25

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

COLORS Tamil fiction shows?blur=25

Primetime fiction offerings Sivagami, Perazhagi, and Oviya cross their milestone episodes, with Sivagami and Perazhagi reaching their 400th episode, and Oviya reaching the 200th episode

exchange4media Staff Aug 29, 2019 6:43 PM

9xm?blur=25

As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM

exchange4media Staff Jun 7, 2019 6:05 PM

barc?blur=25

While Hindi GEC continues to occupy pole position among languages, growth of regional GEC has been the defining trend of 2018

exchange4media Staff Apr 2, 2019 6:41 PM

BigGanga?blur=25

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy Mar 26, 2019 8:48 AM