Total TV consumption up by 37% across India: BARC- Neilsen report
The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime
BARC-Nielsen has released the second edition of its Insight Series Crisis Consumption -- An Insight Series into TV, Smartphone & Audiences. The April 2, 2020 data offered a perspective into the impact of the COVID-19 led disruption, which has plagued India since mid-March, on television consumption and smartphone usage.
The report revealed that COVID-19 week 2 has witnessed a highest-ever TV viewing at 1.20 trillion minutes and average daily viewers grew by 62 million. Also, 622 million viewers watch TV daily for 4 hours 40 minutes.
Total TV consumption has increased by 37% at all-India and viewership grew significantly post lockdown on Wednesday, Thursday and Friday.
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