gaming-industry
gaming?blur=25

Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says

exchange4media Staff Oct 6, 2021 8:38 AM

Media Mantra?blur=25

With these 2 new divisions, the firm will strive to offer bespoke communication strategies to its gaming clientele as well as devise new-age campaigns for them

exchange4media Staff Sep 1, 2021 2:04 PM

Roland Landers?blur=25

Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments

Misbaah Mansuri Jul 28, 2021 8:40 AM

battleground mobile india?blur=25

The pre-registration for the game went live on the Google Play Store for fans in India on the 18th of May

exchange4media Staff Jun 3, 2021 4:44 PM

ludo?blur=25

The game will enable the users to play just with their voice from the convenience of a device

exchange4media Staff May 18, 2021 3:29 PM

M&E industry?blur=25

According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion

exchange4media Staff Mar 26, 2021 1:50 PM

Rummy Culture Campaign?blur=25

The campaign 'Champions yahan bhi bante hain, Rummy Culture, Champions ka culture' aims at breaking the taboo and myth that surrounds rummy as a game

exchange4media Staff Mar 23, 2021 12:55 PM

Nadav Perry?blur=25

Nadav Perry, VP, Global Brand & Agency Development, Taboola, shared that page views and visits on gaming sites have increased by 32% & engagements by 53%, as compared to 2019

exchange4media Staff Mar 22, 2021 8:47 AM

panellists?blur=25

On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other

exchange4media Staff Mar 22, 2021 8:21 AM

Amit Thete?blur=25

At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'

exchange4media Staff Mar 20, 2021 8:47 AM

e4m Game On: Gaming Summit?blur=25

At the e4m Game On: Gaming Summit, panelists from the gaming domain shared insights on the future of gaming in India and how to curate homegrown games that can excel on a global scale 

exchange4media Staff Mar 19, 2021 1:35 PM

e4m game on?blur=25

The event will have 32 speakers spread across 12 insightful sessions

exchange4media Staff Mar 18, 2021 8:21 AM

Nazara - Elara Capital?blur=25

The report further stated that Nazara may trade at an even higher multiple vs expectations, as it is a pure-play digital company offering the potential of 30% CAGR as per its estimates

exchange4media Staff Mar 10, 2021 2:32 PM

App Annie report?blur=25

According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020

exchange4media Staff Feb 5, 2021 4:52 PM

yuvraj singh - howzat?blur=25

Singh will feature in all Howzat advertisements and be a part of the platform’s brand communication

exchange4media Staff Feb 4, 2021 1:13 PM

Square Enix-JetSynthesys?blur=25

Cricketer Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story

exchange4media Staff Feb 3, 2021 1:10 PM

MIB?blur=25

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995, issuing advisory on gaming ads among others

Javed Farooqui Jan 8, 2021 8:29 AM

Sameer Barde?blur=25

Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale

Dipali Banka Aug 11, 2020 8:18 AM

Gaming image?blur=25

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM