Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6

exchange4media Staff Apr 1, 2021 12:44 PM

The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers

exchange4media Staff Mar 23, 2021 12:33 PM

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle

exchange4media Staff Feb 16, 2021 12:57 PM

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM

The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest

exchange4media Staff Jul 24, 2020 3:02 PM

The campaign brings out light-hearted competitiveness of the game among the players

exchange4media Staff Jul 21, 2020 2:06 PM

As per the mandate, the consultancy will handle social media and ORM duties for the online gaming company

exchange4media Staff Jul 16, 2020 12:47 PM

The campaign features actors and influencers like Mandira Bedi, Aparshakti Khurana and Vir Das

exchange4media Staff Jun 10, 2020 2:00 AM

As part of the mandate, the agency will be involved in media planning, media activation & content innovation for all of Games24X7's gaming platforms.

exchange4media Staff May 28, 2020 8:16 AM

The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns

exchange4media Staff May 8, 2020 12:38 PM

Prior to this, Banerjee was Director, Global Sales Organisation at Facebook India

exchange4media Staff Mar 13, 2020 8:55 AM

The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms

Tasmayee Laha Roy Jan 28, 2020 8:50 AM

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Sachin Uppal Aug 22, 2017 8:06 AM