first-party-data
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
Brij Pahwa May 6, 2025 11:11 AM
Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful
Shantanu David Apr 29, 2025 9:13 AM
Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data
Shantanu David Mar 11, 2025 8:56 AM
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say industry observers
Shantanu David Sep 12, 2024 9:05 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Shantanu David Jan 16, 2023 9:06 AM
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship
Javed Farooqui Oct 21, 2022 9:09 AM