festive-marketing
Brands have rolled out campaigns, focusing on festive buying and new beginnings
Vaishnavi Deshpande Apr 18, 2026 12:25 PM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Pooja Yadav Oct 29, 2025 9:13 AM
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Shalinee Mishra Oct 28, 2025 6:14 PM
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
e4m Staff Oct 15, 2025 8:51 AM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation pipe for ads, but as a true intelligence engine
Shantanu David Sep 26, 2025 9:05 AM
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Sunidhi Vijay Sep 24, 2025 9:06 AM
Experts believe combination of higher disposable income, simplified tax structures, and improved consumer sentiment will unlock a fresh growth cycle for advertising, led by FMCG, auto, and insurance
Kanchan Srivastava Sep 5, 2025 8:54 AM
Festive Marketing Trends Report 2025 launched by InMobi, Glance highlights 64% consumers prefer shopping fully online and 83% research online first
e4m Staff Aug 25, 2025 3:07 PM
The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts
Shalinee Mishra Nov 11, 2024 8:47 AM
By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections
Soumya Gawri Oct 16, 2024 9:12 AM
While some experts see the trend as the future, others fear it could undermine human connection that traditional influencers offer
Shalinee Mishra Oct 16, 2024 9:12 AM
IGP’s new ad playfully captures the festive spirit in a pre-medieval kingdom, showcasing the value of timely gifts during Diwali
The campaign highlights the shared sentiment of trust and hope during Diwali
The finding has been shared in a Meta report which also states that over half of this year’s festive season shoppers expect to shop more through e- commerce platforms
e4m Staff Oct 7, 2024 12:00 PM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aryan Khanna Sep 20, 2024 9:23 AM
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Kanchan Srivastava Nov 8, 2023 9:14 AM
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Kanchan Srivastava Nov 7, 2023 8:39 AM
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Sohini Ganguly Nov 6, 2023 9:20 AM
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore
e4m Staff Oct 19, 2023 5:50 PM
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Aditi Gupta Oct 9, 2023 9:06 AM
According to the study, 66% of Diwali shoppers are more likely to consider purchasing from a business if they can contact them via instant messaging
exchange4media Staff Aug 4, 2023 5:32 PM
Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
Shantanu David Oct 26, 2022 8:56 AM
Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level
Kunal Mundra Oct 14, 2022 8:58 AM
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
Kanchan Srivastava Sep 7, 2022 8:37 AM
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Kanchan Srivastava Sep 5, 2022 8:30 AM
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
Sonam Saini Aug 26, 2022 8:32 AM
With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?
exchange4media Staff Aug 9, 2022 8:07 PM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing
Ritika Raj & Simran Sabherwal Nov 13, 2020 8:59 AM
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Simran Sabherwal Nov 11, 2020 8:27 AM