Sanjeev Wadhwa?blur=25

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

Shantanu David Oct 26, 2022 8:56 AM

cars 24?blur=25

Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level

Kunal Mundra Oct 14, 2022 8:58 AM


While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM


Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months

Kanchan Srivastava Sep 5, 2022 8:30 AM


Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

Sonam Saini Aug 26, 2022 8:32 AM

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With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?

exchange4media Staff Aug 9, 2022 8:07 PM


A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM


Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing

Ritika Raj Nov 13, 2020 8:59 AM


This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM