earth
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
Snigdha Anand Aug 3, 2026 8:32 AM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
The brand, centered on the concept of ‘skin sleep’, was launched in collaboration with NykaaLand
The company's revenue from operations is at Rs 2,067 crore in FY25, nearly 8% rise from a year earlier
Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Court grants HUL a day to respond; Mamaearth seeks ad takedown across all platforms
e4m Staff Apr 16, 2025 1:19 PM
In a now-deleted LinkedIn post, Alagh, the co-founder of Honasa Consumer Ltd., accused Hindustan Unilever-owned Lakmé and Sunsilk of copying product formulations and packaging
Soumya Gawri Apr 15, 2025 2:42 PM
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
e4m Staff Mar 7, 2025 12:48 PM
The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
e4m Staff Feb 28, 2025 3:46 PM
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
e4m Staff Feb 22, 2025 8:28 AM
The collaboration through the campaign aims to simplify sustainability and make it an integral part of everyday life
Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition
Chehneet Kaur Dec 26, 2024 9:09 AM
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
It's a joint venture by Anujita Jain of Alchemist Dotwise and author and young entrepreneur Prarthna Batra
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
e4m Staff May 22, 2024 2:18 PM
The ad film by Talented has been released to commemorate Earth Day 2024
e4m Staff Apr 22, 2024 4:48 PM
The TVC for Mamaearth's Vitamin C Oil-Free Moisturizer has been conceptualised by Havas
e4m Staff Nov 25, 2023 9:36 AM
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
exchange4media Staff Sep 14, 2023 11:12 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and Digital
exchange4media Staff Jul 10, 2023 1:28 PM
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
exchange4media Staff Jun 22, 2023 7:01 PM
‘Sustainable is Attainable’ an initiative by Tata Power and News18 that calls for large-scale behaviour change to ensure India meets Net Zero emission target by 2070
exchange4media Staff Apr 26, 2023 4:22 PM
The brand campaign has been conceptualised by Korra Worldwide
exchange4media Staff Feb 25, 2023 6:00 PM
In a social media post, Varun Alagh has said the valuation discovery will take place after conversations with investors
exchange4media Staff Jan 5, 2023 12:37 PM
Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
Kanchan Srivastava Jan 4, 2023 8:18 AM