Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff Jun 11, 2026 8:36 PM

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

The board consists of a Chairperson and four other Members

e4m Staff May 12, 2026 1:51 PM

The guidelines mandate that the privacy of metered homes must be strictly maintained

Imran Fazal Mar 27, 2026 8:47 PM

Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle

Shantanu David Mar 4, 2026 8:51 AM

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer

Anuja Jain Jan 31, 2026 8:11 AM

As India’s digital economy matures and the DPDP Act reshapes accountability, privacy is increasingly seen as a marker of governance rather than just a compliance requirement

Anuja Jain Jan 28, 2026 9:28 AM

The question in the industry is no longer whether attribution will get harder. It is whether it will finally become something marketers can stand behind

Shantanu David Jan 15, 2026 8:37 AM

DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

Shantanu David Jan 6, 2026 8:13 AM

From TRP overhaul to OTT content regulations, 2025 will be remembered for regulatory activism, stakeholder pushback and an evolving contest between content freedom and cultural norms

Aditi Gupta and Chehneet Kaur Dec 31, 2025 8:39 AM

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players

Anuja Jain Dec 24, 2025 8:42 AM

India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.

Brij Pahwa Dec 15, 2025 10:55 AM

Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say

Kanchan Srivastava Dec 12, 2025 9:08 AM

The cost is only one half of the disruption. The other half is the extended revenue decline that companies must navigate between late 2025 and mid-2027, say experts

Anuja Jain Dec 8, 2025 9:27 AM

Alongside revenue compression, the industry is also gearing up for a massive compliance cost curve that will reshape balance sheets over the next 18 months

Anuja Jain Dec 4, 2025 8:40 AM

The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment

Anuja Jain Dec 3, 2025 9:13 AM

Anil Pandit, Managing Partner, Data Strategy-Partnerships, Publicis Media India, talks to e4m on non-consented inventory losing value, how marketers can future-proof reach, and a DPDP-ready workflow 

Tasmayee Laha Roy Dec 1, 2025 8:45 AM

The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature

Shantanu David Nov 26, 2025 9:22 AM

A sweeping consent-first regime is dismantling India’s tracking-driven marketing economy and forcing brands to rebuild their entire digital stack from the ground up

e4m Staff Nov 25, 2025 12:30 PM

The DPDP Act classifies all users under-18 as a high-risk category, requiring platforms to obtain verifiable parental consent before processing their personal data

Anuja Jain Nov 25, 2025 9:05 AM

PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023

e4m Staff Nov 25, 2025 7:49 AM

A sweeping regulatory shift is pushing Indian businesses to replace manipulative design with transparent, audit-ready user experiences

e4m Staff Nov 24, 2025 6:40 PM

India’s negative-list approach to cross-border data transfers has opened up an unprecedented enterprise risk where an entire class of global cloud services could turn non-compliant overnight

e4m Staff Nov 24, 2025 5:56 PM

With efficiency, trust and compliance now co-existing, Indian marketing is entering a phase where legal obligations will increasingly override marketing ambitions, note experts

Anuja Jain Nov 24, 2025 2:26 PM

The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers 

Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM

India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising

Anuja Jain Nov 20, 2025 9:21 AM

One of the biggest worries, as per EGI, is that journalistic work could be treated as ‘data processing’

e4m Staff Nov 19, 2025 12:18 PM

IT minister Ashwini Vaishnaw has said that the government will introduce further amendments to the rules to reduce compliance timeframes

e4m Staff Nov 17, 2025 5:01 PM

Companies need to rebuild the foundations of digital governance for the next 18 months, which is the window before full enforcement

Anuja Jain Nov 15, 2025 9:03 AM

Order is emerging through compliance, consent frameworks, identity systems, first-party data, retail media power, and a regulator whose interpretations may matter more than the law

Shantanu David Nov 15, 2025 8:55 AM

The Ministry of Electronics and Information Technology has issued the final rules for the Digital Personal Data Protection Act, formally setting India’s data protection law into motion

e4m Staff Nov 14, 2025 4:42 PM

Under the rules, organisations handling personal data must explain what information is collected and why, while offering direct options for withdrawing consent or raising complaints

e4m Staff Nov 14, 2025 11:46 AM

Experts argue that the timing of enforcement, landing right before India’s peak festive quarter, forces FMCG brands to get the basics right from day one

Shantanu David Sep 30, 2025 8:37 AM

Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data

Anuja Jain Sep 26, 2025 8:31 AM

Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on privacy & responsible use of data; clean-room models no longer optional

Shantanu David Sep 23, 2025 8:41 AM

Union Minister for Electronics and Information Technology Ashwini Vaishnaw said this in written reply to a question in Lok Sabha

e4m Staff Aug 20, 2025 4:11 PM

Guest Column: Akshayy S Nanda (Partner – Competition Law and Personal Data Protection Practice at  Saraf & Partners), elaborates on the fundamental principles of the DPDPA 

Akshayy S Nanda May 26, 2025 9:13 AM

The draft rules aim to operationalise the DPDP Act passed in August 2023, addressing key areas such as consent management, data localization, and data breach notification

Shantanu David Mar 10, 2025 9:01 AM

As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation

Brij Pahwa Feb 28, 2025 6:22 PM

India’s draft DPDP Rules mandate parental consent for minors' data, explore data localisation, and impose stricter compliance on businesses, aiming to enhance digital privacy and user protection

e4m Staff Feb 28, 2025 4:43 PM

The consultation period has been extended following concerns from industry stakeholders who sought more clarifications

e4m Staff Feb 14, 2025 2:27 PM

Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to fewer resources

e4m Staff Jan 27, 2025 8:46 AM

Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say experts

Shalinee Mishra Jan 8, 2025 9:33 AM

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent relationship with their audience

Shalinee Mishra Jan 7, 2025 8:52 AM

With stringent provisions aimed at safeguarding personal data, these rules will compel advertisers to recalibrate their strategies, focusing on transparency, user consent, and data minimization

Shantanu David Jan 6, 2025 8:52 AM

Key features include the establishment of a Data Protection Board, stringent measures for children's data protection, and specific standards for consent managers

e4m Staff Jan 3, 2025 11:43 PM

MeitY is preparing to release draft rules for public consultation after inter-ministerial consultations, with the crucial approval from the Home Ministry received on Tuesday

e4m Staff Jan 2, 2025 3:30 PM

In the event of a data breach, government bodies will face the same penalties as private sector organizations, shares MeitY

e4m Staff Oct 17, 2024 6:50 PM

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers

Shantanu David Aug 27, 2024 9:16 AM