Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

The film has been inspired by Indian women who were judged during the matchmaking process for not being beautiful enough

exchange4media Staff Feb 27, 2021 8:03 AM

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner

exchange4media Staff Jan 12, 2021 11:15 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

exchange4media Staff Aug 17, 2019 8:41 AM

The partnership aims to help 10 million young people across India, Brazil and Indonesia gain better self-esteem and body confidence by 2022

exchange4media Staff Jul 1, 2019 6:21 PM

#ShowUs is a publicly accessible photo library aimed at shattering beauty stereotypes about women

exchange4media Staff May 6, 2019 4:30 PM

It is an initiative aimed for a real systemic change to drive a more diverse and inclusive visual landscape through media and advertising

exchange4media Staff May 6, 2019 2:41 PM

The epic historical saga will be produced by Artists Studio, part of Endemol Shine Group, in partnership with Endemol Shine India and new TV packaging company DoveTale Media

exchange4media Staff Mar 26, 2019 12:37 PM

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri Dec 27, 2018 8:34 AM

Guest Column: The Indian market has kept pace with the global gaming industry, just like it has done in the context of technology adoption

Sagar Barapatre Oct 26, 2018 8:33 AM

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff Mar 26, 2018 11:55 AM

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

exchange4media Staff Sep 1, 2017 7:36 AM