The brand video for Dove Men+Care highlights the more empathetic side of masculinity

e4m Desk Jul 15, 2023 9:05 AM

Cannes Lions?blur=25

Leo Burnett's Lays Smart Farm and Ogilvy India's Dove #Stopthebeautytest have made the cut under Innovations and Glass: The Lions For Change categories

e4m Desk Jun 6, 2023 2:00 PM

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Unilever Plc has recalled 19 popular brands of dry shampoo brands that were contaminated with benzene

e4m Desk Oct 26, 2022 5:47 PM

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Here are some of the most engaging and creative ad campaigns between September 16 and 30

e4m Desk Oct 12, 2022 8:21 AM


The brand has brought out the second leg of the #StopTheBeautyTest campaign

e4m Desk Oct 1, 2022 12:37 PM

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Yesterday, on Day 2 of Cannes Lions, the agency had picked a Silver for Dove’s #StopTheBeautyTest campaign

e4m Desk Jun 23, 2021 5:14 PM

Women's Day Mahindra's ad?blur=25

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM


The film has been inspired by Indian women who were judged during the matchmaking process for not being beautiful enough

e4m Desk Feb 27, 2021 8:03 AM


As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner

e4m Desk Jan 12, 2021 11:15 AM


Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Sebamed-HUL ad war?blur=25

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

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Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM

Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

e4m Desk May 25, 2020 7:00 PM

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Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

e4m Desk Sep 20, 2019 8:33 AM


Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

e4m Desk Aug 17, 2019 8:41 AM


The partnership aims to help 10 million young people across India, Brazil and Indonesia gain better self-esteem and body confidence by 2022

e4m Desk Jul 1, 2019 6:21 PM


#ShowUs is a publicly accessible photo library aimed at shattering beauty stereotypes about women

e4m Desk May 6, 2019 4:30 PM


It is an initiative aimed for a real systemic change to drive a more diverse and inclusive visual landscape through media and advertising

e4m Desk May 6, 2019 2:41 PM

Shekhar Kapur?blur=25

The epic historical saga will be produced by Artists Studio, part of Endemol Shine Group, in partnership with Endemol Shine India and new TV packaging company DoveTale Media

e4m Desk Mar 26, 2019 12:37 PM