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Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

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Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

exchange4media Staff Aug 17, 2019 8:41 AM

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The partnership aims to help 10 million young people across India, Brazil and Indonesia gain better self-esteem and body confidence by 2022

exchange4media Staff Jul 1, 2019 6:21 PM

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#ShowUs is a publicly accessible photo library aimed at shattering beauty stereotypes about women

exchange4media Staff May 6, 2019 4:30 PM

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It is an initiative aimed for a real systemic change to drive a more diverse and inclusive visual landscape through media and advertising

exchange4media Staff May 6, 2019 2:41 PM

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The epic historical saga will be produced by Artists Studio, part of Endemol Shine Group, in partnership with Endemol Shine India and new TV packaging company DoveTale Media

exchange4media Staff Mar 26, 2019 12:37 PM

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We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri Dec 27, 2018 8:34 AM

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Guest Column: The Indian market has kept pace with the global gaming industry, just like it has done in the context of technology adoption

Sagar Barapatre Oct 26, 2018 8:33 AM

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Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

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A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

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The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

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Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff Mar 26, 2018 11:55 AM

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While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

exchange4media Staff Sep 1, 2017 7:36 AM

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Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

exchange4media Staff Aug 23, 2017 7:48 AM

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising ?blur=25

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

exchange4media Staff Jun 22, 2017 9:14 AM

Cannes Lions 2017: Lone entry from India in Entertainment Lions shortlist?blur=25

India had only one shortlisted entry from Mindshare Mumbai in the Entertainment Lions Shortlist

exchange4media Staff Jun 21, 2017 2:03 PM

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world' ?blur=25

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

Instagram hits 500,000 advertisers?blur=25

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

exchange4media Staff Sep 24, 2016 8:31 AM

Patanjali remains top advertiser on BARC charts for week 34?blur=25

Baba Ramdev’s Patanjali Ayurved continues to be at the top spot in the BARC charts in the ‘Top 10 Brands across genres’ category with an improved 25,980 insertions

exchange4media Staff Sep 6, 2016 8:03 AM

Cadbury trumps Dettol to top BARC chart of Top 10 brands across genres in Week 30?blur=25

In Week 30 (July 23 to July 29) Cadbury replaced Dettol, topping the BARC chart of Top 10 brands across genres

exchange4media Staff Aug 10, 2016 7:32 AM