digital-influence
How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Monk Entertainment?blur=25

The agency was honoured with the ‘Talent Management Agency of the Year’ title

e4m Desk Apr 15, 2026 10:58 PM

White Rivers Media?blur=25

The agency bagged the ‘Digital Marketing Agency of the Year’ honour for its impressive and outstanding work

e4m Desk Apr 15, 2026 10:58 PM

Nestle?blur=25

The brand took home 20 metals including 7 golds, 6 silver metals and 7 bronze metals across categories.

e4m Desk Apr 15, 2026 10:58 PM

Impact Digital Influencer Awards?blur=25

The influencer agency bagged 17 metals including 5 golds, 5 silver and 7 bronze metals for its brilliant work across categories

e4m Desk Apr 15, 2026 10:57 PM

Impact Digital Influencer Awards?blur=25

Among the other key winners are White Rivers Media, Monk Entertainment, Loreal India, Zydus Lifesciences and AER Media

e4m Desk Apr 15, 2026 10:57 PM

Impact Digital Influencer Awards?blur=25

The awards aim to honour, recognise & celebrate the companies, organisations and individuals for their creative influencer-driven content

e4m Desk Apr 14, 2026 8:23 AM

Impact Digital Influencer Awards 2025?blur=25

Sunil D'Souza, MD & CEO, Tata Consumer Products, is the Jury Chair for the 5th edition of the awards

e4m Desk Jan 28, 2026 4:18 PM

Impact Digital Influencer Awards?blur=25

Sunil D'Souza, MD & CEO, Tata Consumer Products, is the Jury Chair for the 5th edition of the awards

e4m Desk Jan 27, 2026 5:07 PM

Sunil D'Souza?blur=25

Sunil D'Souza is the Managing Director & Chief Executive Officer at Tata Consumer Products

e4m Desk Jan 23, 2026 1:11 PM

Impact Digital Influencer Conference 2025?blur=25

The panel at the Impact Digital Influencer Conference 2025 examined what it truly takes to earn and sustain trust in the digital ecosystem

e4m Staff Dec 22, 2025 11:41 AM

Impact Digital Influencer Conference?blur=25

Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more  

e4m Staff Dec 18, 2025 2:36 PM

Dheeraj Sinha?blur=25

Speaking at IMPACT Digital Influencer Conference 2025, Dheeraj Sinha, CEO, FCB India, said that the single biggest challenge for marketers and leaders today is separating noise from real signal

e4m Staff Dec 17, 2025 5:50 PM

Impact Digital Influencer Conference 2025?blur=25

The panel discussion explored how digital creators are reshaping brand partnerships through authenticity and direct audience engagement

e4m Staff Dec 17, 2025 5:37 PM

Impact Digital Influencer Conference & ICMA?blur=25

The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content marketing

e4m Desk Dec 17, 2025 8:29 AM

Impact Digital Influencer Conference 2025 panel?blur=25

The panellists will share insights on the topic ‘Decoding Digital Trust: How to Build Credibility’

e4m Desk Dec 16, 2025 12:34 PM

ICMA?blur=25

The conference will be followed by the 10th edition of the Indian Content Marketing Awards (ICMA)

e4m Desk Dec 16, 2025 8:37 AM

Impact Digital Influencer Conference panel?blur=25

At the fifth edition of the conference, the panellists will share insights on the topic ‘The New Power Players: Community-Led Influence’

e4m Desk Dec 12, 2025 5:23 PM

Impact Digital Influencer Conference panel?blur=25

At the fifth edition of the conference on December 17, panellists will share key insights on the topic ‘Culture, Commerce, and Credibility: The New 3Cs of Modern Marketing’

e4m Desk Dec 9, 2025 3:40 PM

Bajaj Capital’s Venkatesh Naidu?blur=25

Venkatesh Naidu, CEO, Bajaj Capital, will share insights on the topic ‘From Feeling to Fortune: The Next Evolution of Storytelling’

e4m Desk Nov 28, 2025 3:51 PM

Impact Digital Influencer Conference 2025?blur=25

The fifth edition of the conference on December 17 will focus on the theme ‘Influence 3.0- The Age of Authentic Impact’

e4m Desk Nov 25, 2025 1:07 PM

padhle?blur=25

At Impact Digital Influencer Awards, Padhle was honored for its exceptional contributions to digital education

e4m Staff Mar 13, 2025 4:26 PM

Togglehead?blur=25

The digital agency won 14 metals including 8 golds, 3 silvers and 3 bronze metals across categories

e4m Desk Mar 13, 2025 3:30 PM

Nikhil Taneja?blur=25

Nikhil Taneja has been recognized at the Impact Digital Influencer Awards 2024, winning in two categories

e4m Staff Mar 13, 2025 2:21 PM

jainil mehta?blur=25

Jainil was recently crowned Best Dance Influencer at the Impact Digital Influencer Awards 2024

e4m Staff Mar 13, 2025 1:45 PM

RJ Naved?blur=25

Naved shot to fame with his iconic prank show Mirchi Murga, where his impeccable mimicry and comic timing kept listeners hooked

e4m Staff Mar 13, 2025 1:37 PM

Niharika Jain?blur=25

At the awards night, Niharika Jain bagged an award for ‘Best Fashion Influencer'

e4m Desk Mar 13, 2025 1:04 PM

Impact Digital Influencer Awar?blur=25

CA Sakchi Jain was honored for her exceptional contributions to financial literacy and digital content creation

e4m Staff Mar 13, 2025 1:00 PM

Impact Digital Influencer Awards?blur=25

Soundous Moufakir was honored for her exceptional contributions to digital content creation, solidifying her status as a leading influencer in the industry

e4m Staff Mar 13, 2025 12:59 PM

Payal Dhare?blur=25

Payal Dhare, widely known as Payal Gaming, was honored for her exceptional contributions to the gaming community

e4m Staff Mar 13, 2025 12:45 PM

Vibhuti Dhaundiyal?blur=25

Vibhuti Dhaundiyal was honored for her exceptional contributions to digital content creation

e4m Staff Mar 13, 2025 12:41 PM

Harshvardhan Verma?blur=25

Widely known as Ayodhyawale, Harshvardhan Verma was the winner in the ‘Best Historical & Cultural Influencer’ category at the Impact Digital Influencer Awards

e4m Staff Mar 13, 2025 12:33 PM

Aastha Shah?blur=25

At the Impact Digital Influencer Awards 2024, Aastha Shah was named the winner in the ‘Best Fashion Influencer’ category

e4m Desk Mar 12, 2025 4:42 PM

Raj Grover?blur=25

At the Impact Digital Influencer Awards 2024, Raj Grover bagged the award in the ‘Best Entertainment Influencer’ category for his creativity and excellence

e4m Desk Mar 12, 2025 4:31 PM

Barkat Arora?blur=25

Barkat Arora is a rising star in the digital world who has captured hearts with her charming personality, confidence, and engaging content

e4m Desk Mar 12, 2025 4:31 PM

Dhiraj Sanap?blur=25

At the Impact Digital Influencer Awards 2024, Dhiraj Sanap was the winner in the ‘Best Comedy Influencer’ category and in the ‘Best Entertainment Influencer’ category

e4m Desk Mar 12, 2025 4:04 PM

Sakshi Keswani?blur=25

At the Impact Digital Influencer Awards 2024, Sakshi Keswani was named as the winner in the ‘Best Comedy Influencer’ category

e4m Desk Mar 12, 2025 3:52 PM

Sanat Chadha?blur=25

Sanat Chadha was the winner in the ‘Best Body Positivity’ category and the ‘Best Diversity & Inclusion Influencer’ category at the Impact Digital Influencer Awards 2024

e4m Desk Mar 12, 2025 3:48 PM

Honey Sheth?blur=25

Honey Sheth was the winner in the ‘Best Beauty Influencer’ category and the runner-up in the ‘Best Micro Influencer’ category at the Impact Digital Influencer Awards 2024

e4m Desk Mar 12, 2025 3:39 PM

Impact Digital Influencer Awards 2024?blur=25

Here are some special moments from the Impact Digital Influencer Awards 2024

e4m Desk Mar 12, 2025 1:20 PM

Orry Impact Digital Influencer Awards 2024?blur=25

Orhan Awatramani, fondly known as Orry, has been adjudged the Social Media Disruptor of the Year at the Impact Digital Influencer Awards

e4m Staff Mar 12, 2025 8:34 AM

bisleri?blur=25

The brand won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals across categories for its impactful work

e4m Desk Mar 11, 2025 10:38 PM

Dot Media?blur=25

The awards honoured organisations and individuals for outstanding influencer-driven content

e4m Desk Mar 11, 2025 10:38 PM

WRM?blur=25

The prestigious awards honour companies, organisations and individuals who have harnessed the power of digital influence to create impactful and engaging content

e4m Desk Mar 11, 2025 10:37 PM

nestle?blur=25

The brand won 7 golds, 5 silvers and 1 bronze metals across categories

e4m Staff Mar 11, 2025 10:37 PM

wavemaker?blur=25

The agency bagged 4 golds, 2 silver and 4 bronze metals across categories for its outstanding work, creativity and innovation

e4m Staff Mar 11, 2025 10:37 PM

Impact Digital Influencer Awards 2024?blur=25

Among the other big winners were Bisleri, White Rivers Media, Dot Media and Togglehead

e4m Desk Mar 11, 2025 10:34 PM

Impact Digital Influencer Awards 2024?blur=25

The awards aim to recognise, honour and celebrate the companies, organisations, and individuals for their impactful influencer-driven content

e4m Staff Mar 10, 2025 9:09 AM