digital-first
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
New research shows growth brands derive 68% of revenue from new customers, with Indian consumers showing 84% willingness to try new brands
e4m Staff Sep 11, 2025 5:32 PM
A year-long mandate to amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns
The agency aims to provide a whole range of services to help brands stand out in a heavily cluttered market
exchange4media Staff Aug 6, 2021 12:53 PM
The agency will handle social media, paid media, website development and SEO for the brand
exchange4media Staff May 24, 2021 11:00 AM
The platform also introduces exciting and appealing new content ranging from animated movies to kid-friendly cooking shows to edutainment content
exchange4media Staff Feb 22, 2021 3:33 PM
Homegrown news publisher NEWJ witnesses remarkable breakthrough by making it to the list of Global “Digital First Media and Entertainment Properties” by Tubular Labs
exchange4media Staff Dec 18, 2020 4:44 PM
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more
Nafisa Shaheen Dec 8, 2020 8:23 AM
Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
Nafisa Shaheen Oct 9, 2020 12:46 PM