denstu
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
Dentsu was also a key whistle-blower in the CCI investigation into advertising agencies and the Indian Society of Advertisers (ISA)
e4m Staff Nov 21, 2025 2:19 PM
At 34% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025
On the sidelines of Cannes Lions 2023, Cheuk Chiang, CEO, Dentsu Creative, APAC talks about expectations, controversies and vacant CCO roles
Neeta Nair Jun 22, 2023 8:29 AM
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Mansi Sharma Jun 24, 2022 8:34 AM
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Mansi Sharma Jan 6, 2022 9:02 AM
The decision was taken post Haresh Nayak's exit as the President of Posterscope Asia Pacific
Naziya Alvi Rahman Sep 8, 2021 8:21 PM
The full-fledged campaign by Taproot Dentsu will go live with the launch of the car on August 18, 2021
exchange4media Staff Aug 7, 2021 2:00 PM
At the e4m eTechmach, Bhadkamkar, Dentsu India CEO, deliberated on how marketers should adapt to digital acceleration in terms of their relationship with consumers
exchange4media Staff Jun 26, 2021 8:38 AM
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
exchange4media Staff Jun 22, 2021 2:00 PM
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
exchange4media Staff Jun 22, 2021 9:05 AM
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Mansi Sharma Jun 21, 2021 8:59 AM
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021
exchange4media Staff Jun 7, 2021 2:51 PM
Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India
exchange4media Staff Apr 25, 2021 4:00 PM
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible
Umesh Shrikhande Jan 5, 2021 9:04 AM
The digital film titled ‘Nip in the Bud' has been launched to mark the anniversary of the #MeToo movement
exchange4media Staff Oct 22, 2020 11:32 AM
The new name will be officially adopted from early October 2020, according to the company statement
exchange4media Staff Sep 28, 2020 9:12 AM
The core campaign has been conceptualized and executed by Taproot Dentsu
exchange4media Staff Sep 21, 2020 2:09 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 27, 2020 10:03 AM
The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app
exchange4media Staff Jun 24, 2020 2:19 PM
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
exchange4media Staff May 31, 2020 8:00 PM
