data-analytics

Look at everything from data privacy lens to act responsibly: CVL Srinivas

WPP held its first ever 'Date with Data' meet in Mumbai on Tuesday to decode issues including user privacy, case studies, data mining, and insights leading to award winning creatives

exchange4media Staff 17-October-2018

Zeotap adds CSA Silver STAR certification after stringent data privacy and information security standards compliance

The CSA certification is only granted on the precondition of a successful ISO certification and can be regarded as a supplemental layer of security.

exchange4media Staff 24-May-2018

Essence appoints Daphne Goh and Aarti Bharadwaj to key APAC roles

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff 24-May-2018

Publicis Media India appoints Ankush Talwar as Head, Data Science

Talwar is an Analytics & Technology expert with 13 years of experience across multiple domains

exchange4media Staff 23-April-2018

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieved in 2017 and their growth plans for the upcoming year

Misbaah Mansuri 29-November-2017

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more

Akshata R Murthy 05-July-2017

Marketing tools leverage Data Science for maximum impact

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff 09-June-2017

Tata Sky commands highest share in paid DTH HD penetration: Chrome DM report

According to Chrome Data Analytics and Media’s released report ‘Now Playing: HD’, Tata Sky tops the list when it comes to hosting the maximum number of HD channels. In terms of Digital Cable HD penetration, Hathway leads the pack

exchange4media Staff 16-September-2016

Meltwater launches next generation media intelligence solution

Meltwater, a provider of media intelligence solutions, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations

exchange4media Staff 18-March-2015

Guest Column: Getting ahead of the game: Digital trends in 2015: Aditya Bhamidipaty

2015 will be the year of experimentation as companies which have got their bearings around data analytics, will play with new and exciting ways by which data can change their world view, says Aditya Bhamidipaty, Founder & CEO of eMart Solution

Aditya Bhamidipaty 14-March-2015

Big Data: Don't let what can be your biggest strength paralyse you!

Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master it

Maneka Tanwani 08-August-2013