data-analytics
Deepak Pant?blur=25

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Aarti Bharadwaj Essence?blur=25

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Techmanch main?blur=25

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff May 27, 2019 2:37 PM

date with data?blur=25

WPP held its first ever 'Date with Data' meet in Mumbai on Tuesday to decode issues including user privacy, case studies, data mining, and insights leading to award winning creatives

exchange4media Staff Oct 17, 2018 9:15 AM

Zeotap New Logo?blur=25

The CSA certification is only granted on the precondition of a successful ISO certification and can be regarded as a supplemental layer of security.

exchange4media Staff May 24, 2018 1:17 PM

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Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff May 24, 2018 12:21 PM

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Talwar is an Analytics & Technology expert with 13 years of experience across multiple domains

exchange4media Staff Apr 23, 2018 10:34 AM

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Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieved in 2017 and their growth plans for the upcoming year

Misbaah Mansuri Nov 29, 2017 8:49 AM

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In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more

Akshata R Murthy Jul 5, 2017 8:31 AM

Marketing tools leverage Data Science for maximum impact?blur=25

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff Jun 9, 2017 8:15 AM

Tata Sky commands highest share in paid DTH HD penetration: Chrome DM report?blur=25

According to Chrome Data Analytics and Media’s released report ‘Now Playing: HD’, Tata Sky tops the list when it comes to hosting the maximum number of HD channels. In terms of Digital Cable HD penetration, Hathway leads the pack

exchange4media Staff Sep 16, 2016 8:05 AM

Meltwater launches next generation media intelligence solution?blur=25

Meltwater, a provider of media intelligence solutions, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations

exchange4media Staff Mar 18, 2015 2:30 PM

Guest Column: Getting ahead of the game: Digital trends in 2015: Aditya Bhamidipaty?blur=25

2015 will be the year of experimentation as companies which have got their bearings around data analytics, will play with new and exciting ways by which data can change their world view, says Aditya Bhamidipaty, Founder & CEO of eMart Solution

Aditya Bhamidipaty Mar 14, 2015 2:49 PM

Big Data: Don't let what can be your biggest strength paralyse you!?blur=25

Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master it

Maneka Tanwani Aug 8, 2013 9:18 AM