data-analytics

Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
exchange4media Staff Nov 22, 2022 12:30 PM

Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
exchange4media Staff Sep 24, 2021 12:34 PM

This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
exchange4media Staff Apr 20, 2021 12:20 PM

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel
Sonam Saini Feb 24, 2021 8:39 AM

Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Atul Sharma Feb 11, 2021 8:58 AM
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Nafisa Shaheen Dec 21, 2020 9:00 AM

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Nafisa Shaheen Dec 14, 2020 8:00 AM

The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
exchange4media Staff Oct 17, 2020 8:34 AM

Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment
exchange4media Staff Oct 16, 2020 9:12 AM

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud
exchange4media Staff Feb 10, 2020 12:55 PM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more
Noel Dsouza Aug 16, 2019 7:55 AM

Know how TechManch 2019 can help marketers utilise data analytics
exchange4media Staff May 27, 2019 2:37 PM

WPP held its first ever 'Date with Data' meet in Mumbai on Tuesday to decode issues including user privacy, case studies, data mining, and insights leading to award winning creatives
exchange4media Staff Oct 17, 2018 9:15 AM

The CSA certification is only granted on the precondition of a successful ISO certification and can be regarded as a supplemental layer of security.
exchange4media Staff May 24, 2018 1:17 PM

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.
exchange4media Staff May 24, 2018 12:21 PM

Talwar is an Analytics & Technology expert with 13 years of experience across multiple domains
exchange4media Staff Apr 23, 2018 10:34 AM
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Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieved in 2017 and their growth plans for the upcoming year
Misbaah Mansuri Nov 29, 2017 8:49 AM

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more
Akshata R Murthy Jul 5, 2017 8:31 AM

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.
exchange4media Staff Jun 9, 2017 8:15 AM

According to Chrome Data Analytics and Media’s released report ‘Now Playing: HD’, Tata Sky tops the list when it comes to hosting the maximum number of HD channels. In terms of Digital Cable HD penetration, Hathway leads the pack
exchange4media Staff Sep 16, 2016 8:05 AM