creat
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
Aryendra Khan Aug 21, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Aryendra Khan Aug 20, 2026 7:42 AM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar
e4m Staff Aug 17, 2026 3:22 PM
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
Aryendra Khan Aug 15, 2026 9:06 AM
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
Aryendra Khan Aug 15, 2026 8:45 AM
Their appointment comes as Publicis London continues to build its creative capabilities and pursue bigger, more impactful work
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
The London-listed advertising group saw its stock surge as much as 29% on the day it reported first-half earnings on August 6, marking one of its strongest single-day gains in decades
e4m Staff Aug 12, 2026 4:36 PM
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
Go Zero's exit from paid influencer budgets to fund an in-house creator team has reopened an old industry debate: does ownership now beat outreach in India's creator economy?
Aryendra Khan Aug 12, 2026 9:01 AM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
Philips Home has invited creative agencies with demonstrated experience in brand building, category creation and integrated campaign development
e4m Staff Aug 11, 2026 8:34 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant
Annurag Batra Aug 5, 2026 5:40 PM
Kalra has been appointed Chief Creative Officer – Luxury, Fashion and Lifestyle at BCCL
Industry leaders say the most valuable agency talent of the future will be those who orchestrate AI, data and creativity into distinctive ideas
Aryendra Khan Aug 5, 2026 8:56 AM
Rather than translating one national advertisement into multiple languages, marketers are creating local narratives that reflect how festivals are celebrated across different parts of the country
Shalinee Mishra Aug 4, 2026 8:26 AM
The agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park's recently launched ‘Where We Play’ platform
Most recently she was Atomic London’s first CMO and prior to that was Group Marketing Director at The MISSION Group
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
As the Founder, Managing Director, and President of GTC Network celebrates his birthday, we look back at a career defined by pioneering firsts and an unwavering belief in regional storytelling
e4m Staff Aug 3, 2026 12:46 PM
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
Dr. Annurag Batra writes that AAAI must evolve from celebrating its past to actively shaping the future of India's advertising industry
Annurag Batra Aug 3, 2026 9:27 AM
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Aryendra Khan Aug 3, 2026 9:19 AM
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Imran Fazal Aug 3, 2026 8:48 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Dr Annurag Batra writes about the industry veterans, as e4m has learnt that they are the leading contenders for the award
Annurag Batra Jul 31, 2026 5:52 PM
Dr Annurag Batra writes why Dr. Sandeep Goyal’s remarkable journey as an adman, entrepreneur and industry voice merits the AAAI Lifetime Achievement Award
Annurag Batra Jul 31, 2026 3:45 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
DSIIDC has floated an RFP to appoint an agency for social media, digital outreach, creative services, website management, corporate communications & audio-visual production
Tasmayee Laha Roy Jul 31, 2026 9:09 AM