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Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui 5 hours ago

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With cookies expected to phase out sooner or later, the advertising world is busy drawing a blueprint to come up with solutions that will help them navigate the post-cookie world

Javed Farooqui Aug 5, 2022 9:04 AM

Anand Jain?blur=25

In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses

Kanchan Srivastava Aug 3, 2022 8:11 AM

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 30, 2022 8:05 AM

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Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for the first time, say experts

Javed Farooqui Jul 29, 2022 8:30 AM

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The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace cookies

exchange4media Staff Jul 28, 2022 8:44 AM

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Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising

Ramneek Chadha May 16, 2022 8:28 AM

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Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more

Katie Secret May 11, 2022 12:36 PM

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Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM

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Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

Ahmed Aftab Naqvi, GOZOOP?blur=25

Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%

Kanchan Srivastava Apr 6, 2022 8:42 AM

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Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive

Kanchan Srivastava Apr 1, 2022 8:31 AM

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With #StayPlayful as Oreo’s theme this World Cookie Day, Vserv crafted an AR-based gamified experience for Facebook, Instagram and In-Apps

exchange4media Staff Mar 31, 2022 9:54 AM

Punit Jain?blur=25

HT Media Group CEO - Digital Business Puneet Jain was speaking to exchange4media Editor Naziya Alvi Rahman during the virtual launch of the dentsu-e4m Digital Advertising Report

exchange4media Staff Feb 2, 2022 12:31 PM

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Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation

Ashvin Vellody Feb 1, 2022 8:49 AM

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Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers

Javed Farooqui Jan 28, 2022 8:31 AM

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Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy

Sujata Dwibedy Jan 24, 2022 8:43 AM

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The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology

exchange4media Staff Jan 14, 2022 1:16 PM

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The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time

exchange4media Staff Sep 24, 2021 1:36 PM

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The new offering will allow for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx

exchange4media Staff Aug 20, 2021 10:33 AM