Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say

Kanchan Srivastava Dec 2, 2022 8:37 AM

Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India

Mahek Chhaya Jul 8, 2022 8:25 AM

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers

exchange4media Staff Mar 14, 2022 7:05 PM

The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale

exchange4media Staff Feb 22, 2022 11:16 AM

The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment

exchange4media Staff Jan 15, 2022 8:28 AM

Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction

Javed Farooqui Jan 3, 2022 9:11 AM

The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India

exchange4media Staff Nov 29, 2021 5:21 PM

Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition

Javed Farooqui Nov 26, 2021 8:37 AM

Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far

Mansi Sharma Nov 16, 2021 8:52 AM

Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry

Mansi Sharma Nov 9, 2021 8:52 AM

The #CreateWithCare campaign unites 30 leading YouTube creators, across 8 languages, from across the country

exchange4media Staff Oct 13, 2021 8:15 AM

Brand partners conduct masterclass on content monetization

exchange4media Staff Aug 17, 2021 11:01 AM

Raghavan stated that the surge in revenue is attributed to features like Super Chat, Super Stickers, Channel Memberships and Merchandise

exchange4media Staff Aug 6, 2021 11:59 AM

The plan will include bonus programs to pay creators who hit certain milestones on its apps, according to media reports

exchange4media Staff Jul 15, 2021 10:45 AM

Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest

exchange4media Staff Jun 30, 2021 9:17 AM

Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market

Javed Farooqui Jun 8, 2021 8:19 AM

The multimedia messaging app has also reported 500 million monthly active users

exchange4media Staff May 28, 2021 4:15 PM

While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM

While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts

Mansi Sharma May 21, 2021 10:02 AM