consumer-experience
Before being elevated to Managing Director, Zemon served as Head of Growth Strategy at Accenture Song
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the long held belief in consumer journey & reveals why real behaviour is far more chaotic & unpredictable
Shantomoy Ray Apr 17, 2026 11:10 AM
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
exchange4media Staff Dec 4, 2021 2:29 PM
Bharat Puri, MD, Pidilite Industries Ltd, hinted at the importance of agility as a key force in helping brands navigate through the most testing times
exchange4media Staff Feb 4, 2021 9:01 AM
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
exchange4media Staff Jan 29, 2021 8:38 AM
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience
exchange4media Staff Jan 12, 2021 8:26 AM