Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market

Sandhi Sarun Jul 7, 2026 9:12 AM

Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

The expansion builds on the successful consolidated media business awarded to WPP last year across Europe

e4m Staff Apr 29, 2026 7:02 PM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, examines why direct to consumer brands struggle to scale profitably, as brutal unit economics expose the myth of easy growth

Shantomoy Ray Jan 16, 2026 8:21 AM

WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London

e4m Staff Nov 21, 2025 8:26 AM

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences

Shantanu David Jul 3, 2025 8:30 AM

Eros Now is home to entertaining Indian movies that have a large and loyal fan base in the Middle East

exchange4media Staff Feb 4, 2021 2:10 PM

Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond

Pratik Gupta Jun 25, 2020 8:58 AM