clothing
While one involves hand-sewn sherpa fabric textured to resemble fried chicken breading, the other involves a jacket filled with actual pickles
e4m Staff Mar 30, 2026 7:04 PM
Guest Column: Trupti Vasudev, Director, Actimedia PR & Digital and Board at Travel Lifestyle Network, shares insights on sustainable fashion and the revival of Indian crafts
Trupti Vasudev Aug 21, 2025 4:48 PM
The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance
e4m Staff Aug 21, 2025 4:10 PM
Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim'
e4m Staff Oct 28, 2024 3:49 PM
By joining forces with Kerala Blasters FC, the brand is poised to connect with a larger, younger audience, the company said
e4m Staff Oct 18, 2024 5:40 PM
The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling
e4m Staff Oct 5, 2023 11:48 AM
As part of the deal, the brand's logo will be displayed on the right upper chest of Team India's jersey
exchange4media Staff Jan 6, 2023 11:56 AM
The first-ever digital campaign by the ethnic wear brand wants women to feel compliment-ready in any situation
exchange4media Staff Feb 19, 2022 8:30 AM
The campaign, being driven by influential fashionistas, urges the audience to engage and participate
exchange4media Staff Dec 22, 2020 4:58 PM
Actor says she founded Ed-a-Mamma to foster a love for nature among children
exchange4media Staff Nov 29, 2020 10:00 AM
Conceptualized by Ogilvy India, the video is available across all of W's social media and digital platforms
exchange4media Staff May 23, 2020 10:23 AM
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website
exchange4media Staff Mar 22, 2020 6:00 PM