The first-ever digital campaign by the ethnic wear brand wants women to feel compliment-ready in any situation

exchange4media Staff Feb 19, 2022 8:30 AM

LIVA - thoughtfully fashionable?blur=25

The campaign, being driven by influential fashionistas, urges the audience to engage and participate

exchange4media Staff Dec 22, 2020 4:58 PM


Actor says she founded Ed-a-Mamma to foster a love for nature among children

exchange4media Staff Nov 29, 2020 10:00 AM

W COVID Campaign?blur=25

Conceptualized by Ogilvy India, the video is available across all of W's social media and digital platforms

exchange4media Staff May 23, 2020 10:23 AM

W Foot Apparel?blur=25

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

exchange4media Staff Mar 22, 2020 6:00 PM

Disha Patani?blur=25

The actor will be soon seen in a TV commercial featuring their MF’19 collection  

exchange4media Staff Aug 21, 2019 3:33 PM


The omnichannel solution will help brands create uniform customer experience across online & offline stores

exchange4media Staff Jul 9, 2019 5:32 PM

Kunal Mehta Status Quo?blur=25

Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo

exchange4media Staff May 16, 2019 1:49 PM

Aarti Ahuja?blur=25

Ahuja, Head - Marketing of TCNS Clothing that has brands such as W, Aurelia & Wishful, believes e-commerce will continue to capture incremental demand away from unorganised retail

Dolly Mahayan Apr 15, 2019 8:49 AM

gap leon bridges?blur=25

Bridges leads Gap brand into the holiday season with his rendition of “Now that We Found Love”

exchange4media Staff Oct 29, 2018 8:44 AM


The Autumn-Winter18 campaign, promoting the essence of living life to the fullest, features Salman Khan and seven models

exchange4media Staff Oct 27, 2018 9:32 AM

Virat Kohli Puma One8?blur=25

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff Jun 25, 2018 4:27 PM


Plus One is a design and communication agency from Mumbai. In a collaborative working model, roped in Wolfzhowl, Mumbai, as its strategy partner in winning the multi-agency pitch

exchange4media Staff Mar 16, 2018 3:07 PM

S-Group Insights: Print ads see 19% growth in top retail categories, radio ads rise 12%?blur=25

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

exchange4media Staff Sep 29, 2015 9:07 AM

Will fall in inflation fuel more festive ad spends ??blur=25

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

The digital space will revitalise itself in 2014: Arun Mehra?blur=25

While content appears to be ruling digital screens and devices, in 2014 the industry is likely to see greater innovation within this space, says the CEO of Talenthouse India

Arun Mehra Dec 31, 2013 10:05 AM

W assigns creative duties to Focus Circle Brands?blur=25

Focus Circle Brands' knowledge about women's wear market & experience in experiential lifestyle retail has positioned it as our preferred choice, says Anant Daga, CEO, TCNS Clothing

exchange4media Staff Aug 6, 2013 7:45 AM

Bates India bags creative duties of Integriti?blur=25

Bates India has been assigned the creative duties of Integriti, an apparel brand from Kewal Kiran Clothing

exchange4media Staff Nov 5, 2012 1:16 AM

M&C Saatchi bags creative mandate for W?blur=25

W, an Indian contemporary ready-to-wear brand for women, has appointed M&C Saatchi to carry out its creative duties

exchange4media Staff Feb 14, 2012 1:16 PM

Indus League takes the franchising route to expansion?blur=25

Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.

Sai Prasanna Nov 1, 2011 9:06 AM