brand-identity
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan Jul 28, 2026 9:09 AM
The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform
e4m Staff Jul 22, 2026 6:56 PM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
The new brand identity is designed to create a more unified and future-facing corporate brand system
e4m Staff Apr 22, 2026 6:44 PM
A new ‘Amazonia’ logo uses satellite imagery to turn geography into typography, sparking design conversations online
e4m Staff Apr 15, 2026 2:17 PM
The new look reflects its growing focus on digital innovation, OTT, Connected TV, video, mobile, performance marketing, and integrated solutions
e4m Staff Apr 10, 2026 2:26 PM
At the centre of the refresh is a redesigned logo that replaces CNBC’s traditional multi-coloured peacock with a minimalist and modern aesthetic
e4m Staff Mar 30, 2026 9:08 AM
Minister of Information and Broadcasting Ashwini Vaishnaw unveils the new brand identity with The Times Group MD, Vineet Jain
e4m Staff Mar 27, 2026 8:35 AM
The redesigned wordmark in a bold, forward-leaning italic typeface reflects the brand’s core ethos of speed, energy, and movement
e4m Staff Mar 18, 2026 6:01 PM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
The new identity is deliberately purpose-led — aligning employee experience, customer engagement and commercial strategy under a single, unified narrative
e4m Staff Feb 16, 2026 4:46 PM
The brand identity, visual language and brand experience have been shaped around the needs of today’s travellers, the agency said
e4m Staff Jan 27, 2026 2:01 PM
The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical platforms, the company said
e4m Staff Dec 29, 2025 5:39 PM
The refreshed identity introduces a new visual mark in which the ‘N’ of Nazara is depicted as a magic wand, casting three ascending stars
In conjunction with the rebrand launch, IHH hosted its inaugural FutureHealth.Now leadership conference in Kuala Lumpur
e4m Staff Aug 28, 2025 6:18 PM
The new brand identity reflects the company's purpose of reimagining a healthier future for all people, pets and the planet
e4m Staff Aug 6, 2025 10:42 AM
The new corporate identity retains strong visual links to its former design
e4m Staff Jul 30, 2025 4:17 PM
The campaign invites everyone to reveal their inner magic, unapologetically
e4m Staff May 29, 2025 5:14 PM
The new brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature
e4m Staff Nov 28, 2024 3:08 PM
The rebranding initiative is designed to position itself as a youth-centered content network, transcending its traditional radio identity, the company said
e4m Staff Jan 31, 2024 6:37 PM
The airline's new visual identity features a colour palette of Express Orange and Express Turquoise
e4m Staff Oct 19, 2023 10:35 AM
The company has appointed The Unlock Company to carry out the identity change strategy and creative communication
e4m Staff Sep 15, 2023 12:19 PM
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be equipped with state-of-the-art AI services
exchange4media Staff Aug 11, 2023 9:00 AM
The company said that it has revamped its brand architecture for the first time in 20 years
exchange4media Staff Jun 13, 2023 9:24 PM
The new identity reflects aspiration & inclusivity, says the company
exchange4media Staff Jun 8, 2023 3:10 PM
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
exchange4media Staff May 28, 2023 6:00 PM
The new logo highlights the furniture brand’s ethos and vision
exchange4media Staff Apr 28, 2023 12:19 PM
In the digital space, the company’s symbol will ‘engage with customers’
exchange4media Staff Apr 12, 2023 2:53 PM
The new logo has been curated from the findings of a market research
exchange4media Staff Feb 28, 2023 2:51 PM
The channel has also come up with a new tagline – ‘Hok Na Ektu Magic!’
exchange4media Staff Sep 26, 2022 4:06 PM
The new identity captures the journey of the brand, said the company
exchange4media Staff Sep 6, 2022 4:57 PM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
Anshuman Das, CEO and Co-founder, Careernet, shares how the leading talent solutions provider has evolved alongside the Indian job market to provide innovative hiring solutions
exchange4media Staff Feb 9, 2022 8:43 AM
Brand consultancy Chlorophyll has worked with SBI Life on the rebranding exercise
exchange4media Staff Feb 1, 2022 1:06 PM
The rebranding initiative at Remsons Industries has been created and conceptualised by THE UNLOCK COMPANY
exchange4media Staff Dec 13, 2021 1:16 PM
The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'
exchange4media Staff Oct 13, 2021 4:48 PM
With new branding, OUP aims to make knowledge and learning more accessible through the power of technology
exchange4media Staff Sep 6, 2021 2:08 PM
The company unveiled their new brand identity on the summit of Mount Everest
exchange4media Staff Aug 17, 2021 1:38 PM
In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility
exchange4media Staff Aug 11, 2021 7:53 AM