bang-in-the-middle
Suthan describes French as an ad genius who taught us that the best advertising doesn’t shout; it murmurs in your ear at 2 am while you’re supposed to be asleep
Pratap Suthan Nov 21, 2025 4:34 PM
Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are shifting, with algorithms and influencers influencing audience engagement
Soumya Gawri Nov 4, 2025 9:29 AM
'Here’s to a lucky and wonderful 13 to all of us,' wrote Suthan on LinkedIn
The ad agency has hit back at the former client for allegedly using an old, rejected creative made by Bang in the Middle
e4m Staff Apr 17, 2024 4:45 PM
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Mansi Sharma Sep 8, 2021 8:24 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Misbaah Mansuri Nov 30, 2020 8:13 AM
Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns
exchange4media Staff May 11, 2020 7:06 PM