bang-in-the-middle
Pepper Awards?blur=25

A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff Mar 28, 2019 4:31 PM

vivo?blur=25

The agency will work closely with PHD India that won the smartphone brand's digital media duties earlier this year

exchange4media Staff Oct 12, 2018 11:45 AM

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Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle?blur=25

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Naresh Gupta Jan 2, 2017 8:11 AM

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle?blur=25

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

Brands get trendy being on social; use online influencers to grab eyeballs?blur=25

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Bang in the Middle wins SH Group’s upcoming retail venture?blur=25

SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats

exchange4media Staff Dec 23, 2015 12:29 PM

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently?blur=25

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

Bang in the Middle bags communication mandate for Little?blur=25

Little has aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in selected cities

exchange4media Staff Oct 17, 2015 5:10 PM

Bang in the Middle wins creative mandate of IndiaMart?blur=25

The agency will be responsible for driving integrated marketing communication for IndiaMart, which will involve formulation of brand strategy and brand communication and management across traditional and digital media

exchange4media Staff Jul 28, 2015 12:54 PM

Bang In The Middle's unique tribute to the English alphabet?blur=25

As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case

Sarmistha Neogy May 23, 2015 8:59 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'?blur=25

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

A twist in the tale: Salman Khan does ‘Mauka Mauka’ for Pro Kabaddi Season 2?blur=25

After the tremendous success of the ‘Mauka Mauka’ series, Star Sports has launched a new ‘Mauka’ ad with Salman Khan to promote the upcoming season of Pro Kabaddi League

Sarmistha Neogy Mar 27, 2015 9:18 AM

Zovi.com appoints Bang in the Middle as its communication agency?blur=25

Fashion portal Zovi is looking at expanding its offering and geographical spread

exchange4media Staff Mar 11, 2015 9:34 AM

Jabong launches 'Be You' campaign?blur=25

Created by Bang In The Middle, the new TVC conspicuously emanates the philosophy around which Jabong functions, with a message directed in two simple yet assertive words, 'Be You'

exchange4media Staff Sep 16, 2014 8:09 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

Instinctif Partners ties up with Bang In The Middle?blur=25

Instinctif Partners' office in India will be headed by Nabanita Sircar with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter

exchange4media Staff Jul 22, 2014 8:13 AM

Post-poll Debate: Can't blame an agency for failure, say experts?blur=25

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

Bang in the Middle adds Jabong to its client portfolio?blur=25

The agency will create a series of campaigns across offline and online mediums and has already started working on a new summer campaign

exchange4media Staff Apr 21, 2014 7:44 AM