Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns

exchange4media Staff May 11, 2020 7:06 PM

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff Mar 28, 2019 4:31 PM

The agency will work closely with PHD India that won the smartphone brand's digital media duties earlier this year

exchange4media Staff Oct 12, 2018 11:45 AM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Naresh Gupta Jan 2, 2017 8:11 AM

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats

exchange4media Staff Dec 23, 2015 12:29 PM

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

Little has aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in selected cities

exchange4media Staff Oct 17, 2015 5:10 PM

The agency will be responsible for driving integrated marketing communication for IndiaMart, which will involve formulation of brand strategy and brand communication and management across traditional and digital media

exchange4media Staff Jul 28, 2015 12:54 PM

As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case

Sarmistha Neogy May 23, 2015 8:59 AM

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

After the tremendous success of the ‘Mauka Mauka’ series, Star Sports has launched a new ‘Mauka’ ad with Salman Khan to promote the upcoming season of Pro Kabaddi League

Sarmistha Neogy Mar 27, 2015 9:18 AM

Fashion portal Zovi is looking at expanding its offering and geographical spread

exchange4media Staff Mar 11, 2015 9:34 AM

Created by Bang In The Middle, the new TVC conspicuously emanates the philosophy around which Jabong functions, with a message directed in two simple yet assertive words, 'Be You'

exchange4media Staff Sep 16, 2014 8:09 AM

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM