Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan 29-May-2019

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan 31-October-2018

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan 24-October-2018

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan 24-July-2018

Hyundai is celebrating its 20 years in India. To connect with its customers on the occasion, Hyundai India has launched an emotional campaign ‘Brilliant Moments’ that revives memories of the customers about their cars.

Dolly Mahayan 03-July-2018

Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan 28-February-2018

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini 08-January-2018

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff 16-March-2017