Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry

exchange4media Staff Apr 28, 2020 6:20 PM

The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee

exchange4media Staff Mar 21, 2020 9:58 AM

The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive

exchange4media Staff Feb 7, 2020 5:45 PM

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman Nov 12, 2019 8:52 PM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

Bose, Vice President, Global Design, Tata Motors, shared insights on blending business with design and how their designs build better consumer connect

exchange4media Staff Oct 18, 2019 8:47 AM

Guest Column: Suresh Rangarajan, an analytical and performance-driven professional, shares his insights on the global automotive industry

Suresh Rangarajan Oct 17, 2019 5:23 PM

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff Oct 17, 2019 11:13 AM

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal Jul 18, 2019 8:13 AM

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan Jul 17, 2019 8:46 AM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan May 29, 2019 8:42 AM

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan Oct 31, 2018 8:23 AM

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan Jul 24, 2018 8:55 AM

Hyundai is celebrating its 20 years in India. To connect with its customers on the occasion, Hyundai India has launched an emotional campaign ‘Brilliant Moments’ that revives memories of the customers about their cars.

Dolly Mahayan Jul 3, 2018 8:56 AM

Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan Feb 28, 2018 8:58 AM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM