As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM


The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'

exchange4media Staff Dec 7, 2020 9:07 AM


Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

exchange4media Staff Dec 7, 2020 8:56 AM


Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM


Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM


Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM


TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM


The conference was attended by auto experts from brands like Ford, Hyundai, Nissan, Royal Enfield, MG Motors, Droom, Zoomcar, Cars 24, Olx Auto, among others

exchange4media Staff Jul 9, 2019 8:21 AM

What slowdown? 50 plus new launches to fuel auto sector media spends?blur=25

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Auto sector print ads jump 36 pc: AdEx Analysis?blur=25

Tata Motors Ltd was the top advertiser, grabbing one-fourth of the print advertising pie for auto sector. Tata Nano was the leading brand in auto sector

exchange4media Staff Jan 7, 2012 7:19 AM