Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM


Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM


Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM


TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM


The conference was attended by auto experts from brands like Ford, Hyundai, Nissan, Royal Enfield, MG Motors, Droom, Zoomcar, Cars 24, Olx Auto, among others

exchange4media Staff Jul 9, 2019 8:21 AM

What slowdown? 50 plus new launches to fuel auto sector media spends?blur=25

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Auto sector print ads jump 36 pc: AdEx Analysis?blur=25

Tata Motors Ltd was the top advertiser, grabbing one-fourth of the print advertising pie for auto sector. Tata Nano was the leading brand in auto sector

exchange4media Staff Jan 7, 2012 7:19 AM