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Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself
e4m Staff May 12, 2026 11:48 AM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
Most recently, Annah Aschbrenner served as Deputy White House Editor, where she helped guide coverage of President Donald Trump’s second term
ASCI’s ‘What the Sigma?’ study reveals how Gen Alpha navigates – and is shaped by – a world where advertising, entertainment and identity are increasingly indistinguishable
e4m Staff Mar 17, 2026 4:22 PM
Industry observers say some brands are strengthening internal checks before campaigns go live, with marketing teams working more closely with legal and compliance teams on product claims
Sunidhi Vijay Mar 5, 2026 8:47 AM
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, the decoding of eco-labels
e4m Staff Feb 26, 2026 3:15 PM
NS Rajan expressed gratitude to his fellow Board members for their commitment and support
e4m Staff Feb 12, 2026 1:41 PM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 8:37 AM
At the centre of this shift is the Advertising Standards Council of India, which is developing an AI-ready regulatory roadmap
Anuja Jain Dec 25, 2025 9:19 AM
From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as 'education', we take a look at all the shake-ups in the sector this year
Shalinee Mishra Dec 19, 2025 9:30 AM
The programme aims to reach its target by the end of 2026 through structured classroom sessions and addresses a critical gap by reducing children’s exposure to potentially harmful advertisements
Reflecting on 2025, Manisha Kapoor, CEO & Secretary General of ASCI, said influencer marketing space continues to demand attention
Whether its diamonds speaking of individuality, fried chicken giving a wink, or cars getting roasted online, it’s clear that holiday-era advertising has arrived early
Soumya Gawri Nov 29, 2025 8:45 AM
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:19 PM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report
e4m Staff Nov 11, 2025 12:39 PM
Industry players say transparency builds credibility and improves trust and engagement metrics; collaborations perform well despite being openly tagged as paid
Aryendra Khan Oct 8, 2025 8:28 AM
Coco is developed in collaboration with Ogilvy and Aesthetic Intelligence Labs
e4m Staff Sep 30, 2025 7:42 AM
The appointment is expected to be formalised at ASCI’s annual general meeting today, sources have told e4m
e4m Staff Sep 18, 2025 8:12 AM
Partha Sinha, the Chairman of ASCI, reflects on a year that pushed the self-regulatory body into the centre of India’s digital advertising debate
e4m Staff Sep 17, 2025 1:58 PM
The move aims to stop advertisements or promotions from being perceived as editorial content
e4m Staff Aug 13, 2025 10:22 AM
Debashis Chatterjee's appointment marks a pivotal move in Ascendion’s strategy to lead the transformation of software engineering in the AI era
ASCI's whitepaper has "deliberately edited screenshots" of MPL ads to prove the risk involved in opinion trading, MPL has said, according to media reports
e4m Staff Jun 4, 2025 10:02 AM
After offshore betting, real estate ads made up 24.9 percent of violations, followed by personal care, healthcare, and food and beverage
e4m Staff May 29, 2025 8:54 AM
ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
e4m Staff May 29, 2025 8:51 AM
On Day 2 of Goafest 2025, a panel discussion on ‘Mardon Wali Baat: A discussion on Masculinity in Advertising’ unpacked evolving portrayals of masculinity in Indian advertising
e4m Staff May 22, 2025 6:46 PM
Opinion platforms engage users to make monetary bets on binary (yes/no) outcomes of real-world events ranging from sports to politics
e4m Staff May 20, 2025 1:41 PM
Mediascope will lead the effort around brand integration and advertiser-funded programming
e4m Staff May 10, 2025 3:04 PM
With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate brand narratives
With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice for both brands and influencers alike
Shalinee Mishra May 2, 2025 9:15 AM
The updated guidelines draw a distinction between generic promotions and the promotion of technical aspects of a product and service
e4m Staff Apr 28, 2025 1:04 PM
Its latest report ‘AdNext: The AI Edition’ explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape
e4m Staff Mar 24, 2025 9:57 AM
The IT Act also allows the government to block access to certain websites or links if they threaten national security, public order, or relations with other countries
e4m Staff Mar 20, 2025 12:47 PM
The 'Manifest: Masculinities Beyond the Mask' report examines the evolving landscape of masculinities in society and media
e4m Staff Mar 19, 2025 4:12 PM
This Women's Day, e4m looks at the journey of Manisha Kapoor, CEO of Advertising Standards Council of India
e4m Staff Mar 6, 2025 11:36 AM
As part of the partnership, ASCI has flagged 413 offshore betting ads to the MIB and reviewed 12 real-money gaming ads for potential violations of ASCI’s code
e4m Staff Feb 18, 2025 11:48 AM
Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say experts
Shalinee Mishra Feb 12, 2025 1:43 PM
The study analysed brand-promotion posts by influencers featuring in across Instagram and YouTube between September and November 2024
The campaign will feature across multiple media platforms, including print, OOH, radio, OTT platforms and digital channels
ASCI’s advisory follows a surge in complaints, with 60 cases flagged over the past week alone for undisclosed brand partnerships
e4m Staff Jan 15, 2025 9:02 AM
Guest column: Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products
Manisha Kapoor Jan 8, 2025 8:08 AM
The ASCI Guide to Responsible Advertising and The Responsible Influencing Playbook will be available now in Hindi
e4m Staff Dec 23, 2024 11:23 AM
Guest Column: Manisha Kapoor, Secretory General & CEO, ASCI highlights the pitfalls many brands encounter while crafting 'premium' experiences
Manisha Kapoor Dec 13, 2024 9:33 AM
With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice
Shalinee Mishra Dec 11, 2024 8:49 AM
Meher Anand was earlier Account Director at CNN International Commercial
e4m Staff Dec 4, 2024 11:08 AM
99% of 100 ads reviewed were flagged for greenwashing, said ASCI's Half-Yearly Complaints Report 2024-25
e4m Staff Nov 26, 2024 2:50 PM