EndemolShine India partners with Mediascope
With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate brand narratives
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Published: May 8, 2025 1:31 PM | 1 min read
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EndemolShine India, a part of Banijay Entertainment, today announced its strategic entry into branded entertainment, marking a significant new growth pillar for the company. To power this vision, EndemolShine India has partnered with Mediascope, a leading agency in the space, to lead the effort around brand integration and advertiser-funded programming (AFP).
With this move, EndemolShine India aims to create innovative content solutions that seamlessly integrate brand narratives, enabling advertisers to reach audiences in more meaningful and engaging ways. The focus will be on developing premium, high-impact content across formats and platforms — where brands become an integral part of the storytelling.
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