ai-tool
Anu Sehgal, Founder of Digital Mill Consultants, writes on AI tools that help marketers detect fake followers and inflated engagement
Anu Sehgal Mar 28, 2026 7:14 PM
The feature allows Claude to complete tasks independently, sparking conversation around the future of work
e4m Staff Mar 25, 2026 3:32 PM
Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and optimise campaigns
e4m Staff Mar 24, 2026 11:45 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online
Aryendra Khan Mar 12, 2026 8:38 AM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 11, 2026 3:00 PM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
Vivek Das, Chief Digital Officer of Madison Media, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
Sunidhi Vijay Jan 19, 2026 8:34 AM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 9:08 AM
The spot blends Hindi comfort, English confidence, and classic Bollywood music nostalgia to portray AI as a relatable companion
Aryendra Khan Dec 8, 2025 3:21 PM
How a quiet product launch on December 1, 2022, reshaped global digital behaviour and made India the world’s largest AI-using nation
Anuja Jain Dec 1, 2025 8:54 AM
Google’s Sundar Pichai showcased Nano Banana Pro’s capabilities by creating a detailed Thanksgiving infographic
As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social
Anuja Jain Nov 28, 2025 8:51 AM
The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility across traditional search and AI platforms like ChatGPT and Gemini
e4m Staff Nov 24, 2025 2:53 PM
A new report from Oxford Economics revealed that YouTube’s creative ecosystem contributed over ₹16,000 crores to India's GDP last year
e4m Staff Nov 21, 2025 4:53 PM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
While generative AI promises affordable production, Indian agencies are finding that brand-ready quality demands new investments in tech, talent and time
Aryendra Khan and Soumya Gawri Oct 31, 2025 9:09 AM
As AI systems begin to generate and interpret knowledge at scale, the world’s understanding of truth and every brand’s place within it is being quietly rewritten
Anuja Jain Oct 30, 2025 7:59 AM
New audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor
e4m Staff Oct 29, 2025 5:45 PM
The AI startup’s latest model slashes costs while maintaining high performance, signalling a shift toward scalable and enterprise-friendly AI adoption
e4m Staff Oct 16, 2025 1:00 PM
adVantage can work across business messaging, contextual advertising and various other enterprise-grade solutions
OpenAI’s move aligns with its strategy to create adaptive, deeply personalised digital experiences
Meta is rolling out new features to give advertisers and agencies more personalised outputs
e4m Staff Oct 6, 2025 12:52 PM
‘AI technology is evolving fast, and we’ll continue to roll out new policies frequently’, shares Spotify
e4m Staff Sep 26, 2025 4:13 PM
The new AI model, launched by TikTok’s parent company, combines image generation and editing, promising stronger creative applications
e4m Staff Sep 12, 2025 11:25 AM
Ajay Devgn to Vivek Anchalia and Dil Raju to Shekhar Kapur, a bunch of filmmakers have either launched or partnered with AI-driven ventures
Kanchan Srivastava Sep 12, 2025 8:49 AM
Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences
Shantanu David Jun 3, 2025 8:37 AM
These AI Agents are part of Gupshup’s expanding AI Agent Library, a suite of pre-built and customisable AI solutions tailored for industry-specific needs
e4m Staff Feb 13, 2025 4:53 PM
In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools and enhance TV experiences
These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising
Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
Karthik Hariharan Jun 3, 2024 9:01 AM
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said tool in exchange for analytics and feedback
e4m Staff Feb 29, 2024 9:15 AM
Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world
Atul Raja Jun 8, 2023 12:35 PM
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Nilanjana Basu Mar 20, 2023 8:32 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM