ai-india
The proposed framework will focus on AI safety, deepfakes and a human-first approach, with the government signalling that regulation will combine legal and technological safeguards
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
Deepak Singh is a seasoned professional with over 23 years of ENT experience
e4m Desk Sep 29, 2026 10:47 AM
Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans
Kanchan Srivastava Sep 29, 2026 9:19 AM
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
Shantanu David Sep 19, 2026 9:42 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year
e4m Staff Jul 30, 2026 4:37 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
Parminder Singh is a technology leader, with a career spanning Google, Apple, Twitter, and IBM
e4m Staff Apr 24, 2026 9:12 AM
Nitin Bawankule is currently with Amazon Web Services as Director - Telco, Media, Gametech, Auto/Mfg, Retail CPG, Travel, Logistics, HCLS
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Mani will assume the role of Managing Director for Asia-Pacific in June and will be based out of Singapore
e4m Staff Mar 25, 2026 12:35 PM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM
Dario Amodei, CEO of Anthropic, said at the AI India Impact Summit that AI could surpass human cognitive abilities within years
e4m Staff Feb 19, 2026 1:53 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
Hyundai Motor India’s Q3 FY26 revenue from operations stood at Rs 17,973 crore, up from Rs 16,648 crore a year ago
The association is for the upcoming edition of the Women’s T20 league in 2026
Pragya Misra had joined OpenAI in April 2024 in the role of Head of Strategy & Global Affairs, India
e4m Staff Nov 3, 2025 10:43 AM
Sunil Moolchandani brings deep expertise in strategic sales leadership, customer lifecycle management, market development across urban, rural, institutional and commercial segments
e4m Staff Oct 23, 2025 9:30 AM
This follows the resignation of Unsoo Kim, who will step down from his role effective December 31, 2025