ahmedabad
BARC

IIM-A in its report stated that no significant increase in BARC’s current sample size is required with the proviso that the current cost levels are being maintained

exchange4media Staff Sep 19, 2019 10:41 AM

Jain will be based out of Ahmedabad and take charge from Hitesh Budhbhatti, who is the Branch Head, Noida and Gurgaon

exchange4media Staff Aug 31, 2018 8:02 AM

Snapdeal story a classic example of short term approach: Experts

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Madhukar Kamath, to step  down as  President of MICA

Madhukar Kamath, President of MICA, to step down post convocation in first week of April

exchange4media Staff Mar 7, 2017 7:58 AM

BIG Magic teams up with Radio One Ahmedabad for sale of ad airtime

As per the agreement, BIG Magic will facilitate sale of advertisement airtime on a non-exclusive basis on 95 FM Radio One Ahmedabad

exchange4media Staff Jan 19, 2016 8:10 AM

ZEE Entertainment lends support to Sarva Shiksha Abhiyan

The network has joined hands with USAID, PlanetRead and IIM Ahmedabad to raise reading skills in Maharashtra through the adoption of Same Language Subtitling (SLS) on its regional channels

exchange4media Staff Sep 23, 2015 11:25 AM

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 10:41 AM

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 8:17 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 10:29 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 8:18 AM

NavGujarat Samay crosses circulation of 2 lakhs in 6 months of launch

Ahmedabad is a vibrant market for Gujarati newspapers with the established brands such as Gujarat Samachar with a circulation of 3 lakhs, Divya Bhaskar with a circulation of 2.9 lakhs & Sandesh with a circulation of 1.5 lakhs

exchange4media Staff Jul 16, 2014 6:52 PM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

Is 'Big Data' big enough for marketers?

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

No more leeway on digital for marketers

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

Business Line to foray into Gujarat with its 17th edition

The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies

Deepa Balasubramanian May 22, 2013 8:17 PM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Gujarati newspaper Sandesh goes 3D in Ahmedabad

The edition carried 3D advertisements from diverse segments of the industries such as real estate, telecom, healthcare, FMCG, retail outlets, jewelers, hospitality etc…

exchange4media Staff Apr 7, 2011 8:46 AM

ET Corporate Dossier to launch Guru Yatra – a business book series and seminars from IIM(A)

The Economic Times Corporate Dossier and Global Village Unlimited, New Zealand, have joined hands to initiate Guru Yatra, a seminar series of business books authored by educationists and other high profile alumni groomed at premier B-School, IIM Ahmedabad.

exchange4media Staff Nov 12, 2010 7:10 AM