advertising-strategy
Z Partners with Over 12 Brands for FIFA World Cup 2026?blur=25

Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms

e4m Staff Jun 10, 2026 9:58 PM

Coca-Cola Launches Global Review of Media and Tech Partnerships?blur=25

As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea

e4m Staff Jun 4, 2026 2:21 PM

Shipra Wahi Appointed Chief Sales Officer for ZEE5?blur=25

Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue

e4m Staff May 26, 2026 4:28 PM

Meta AI?blur=25

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

CREX appoints Vishal Sharma Head Media Sales digital advertising strategy?blur=25

Prior to joining CREX, he served as National Sales Head at AnyMind Group

e4m Staff Apr 15, 2026 7:29 AM

Dara Nasr appointed Managing Director Commercial Outdoor at Global?blur=25

Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company

e4m Staff Mar 25, 2026 12:06 PM

Roshan Vasu Kotian ZEEL regional growth leadership announcement?blur=25

Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope

e4m Staff Mar 25, 2026 11:14 AM

With US-Israel-Iran conflict impacting travel, OTAs rethink advertising strategy?blur=25

Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity

Pooja Yadav Mar 20, 2026 9:14 AM

Shah Raza resumes full-time role at NDTV as National Revenue Head Government?blur=25

Raza, who has been with the organisation since 2013, recently worked part-time for a few months due to personal commitments

e4m Staff Feb 18, 2026 8:02 PM

Huw Gildon appointed Chief Strategy Officer at Publicis Groupe Vietnam?blur=25

Prior to this, Huw Gildon was with Edelman as Chief Strategy Officer for APAC

e4m Desk Dec 16, 2025 2:18 PM