advertising-strategy
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
The account, worth over $600 million in annual media spend will transition in Q4 2026
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
e4m Staff Aug 4, 2026 12:51 PM
Shetty's move also marks the end of an almost seven-year stint with JioStar, where he served as Executive Vice President – Ad Sales
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Imran Fazal Aug 3, 2026 8:48 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Jain had joined InMobi in July 2025 as Senior Vice President and Head of Ad Revenue for APAC
e4m Staff Jul 29, 2026 7:00 PM
As Bloomberg Media's Managing Director for APAC Media Sales & Marketing celebrates her birthday, a look back at a career built on driving revenue and building brands across Asia
e4m Staff Jul 29, 2026 2:47 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry
e4m Staff Jul 14, 2026 5:27 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Prior to joining CREX, he served as National Sales Head at AnyMind Group
e4m Staff Apr 15, 2026 7:29 AM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity
Pooja Yadav Mar 20, 2026 9:14 AM
Raza, who has been with the organisation since 2013, recently worked part-time for a few months due to personal commitments
e4m Staff Feb 18, 2026 8:02 PM
Prior to this, Huw Gildon was with Edelman as Chief Strategy Officer for APAC
In his new role, Jonathan Otto will lead ad sales strategy across the US and Canada
e4m Desk Aug 29, 2025 12:43 PM