While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

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Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate

Abhik Santara Oct 20, 2020 11:09 AM

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Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

exchange4media Staff Oct 19, 2020 9:03 AM

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Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM


Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad

Misbaah Mansuri Oct 15, 2020 9:11 AM


AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it

exchange4media Staff Oct 14, 2020 5:37 PM


In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages

exchange4media Staff Oct 14, 2020 4:13 PM


In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising

exchange4media Staff Oct 14, 2020 2:47 PM