For the campaign, Anytime Fitness has associated with EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik

exchange4media Staff 1 week ago

Masani was also elected as the Hony. Treasurer of Asia Pacific Audit Bureaux of Certification (APABC), which is the regional arm of IFABC

exchange4media Staff 22-November-2018

He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year

exchange4media Staff 14-September-2017

The members of the ABC include publishers, advertisers, advertising agencies and government bodies

Saif Ahmad Khan 02-August-2017

A recap of the most important stories that you may have missed this week

exchange4media Staff 08-July-2017

The Audit Bureau of Circulation (ABC) insists that digital and print media can co-exist

exchange4media Staff 09-May-2017

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra 07-December-2016

Prior to this, Venkat of Eenadu was elected Deputy Chairman of ABC

exchange4media Staff 24-September-2016

One of the points to be covered in the ABC meeting today is said to be the resolution of this issue for all stakeholders

Priyanka Mehra 05-August-2016

Shashi Sinha,( CEO - IPG Mediabrands India) Chairman, ABC speaks about what it really took to foray into digital measurement, differentiators, tackling the bots issue and concerns regarding ‘variants’ in print publications...

Priyanka Mehra 17-June-2016

The service, which goes live from Q3 2016, fills an important gap for digital property owners by offering them precise audience metrics

exchange4media Staff 03-June-2016

Amar Ujala has recorded a circulation of 29.35 lakh copies, a growth of 29 percent. This includes the newly introduced price variant of Amar Ujala in broadsheet. This was done to attract and grow the readership base of relevant markets

exchange4media Staff 10-May-2016

The Group was given two awards by ABCI for Prestige Publication-Brand Manual and Indian Language Publication-Samvad (In-house magazine) as part of the 55th Annual Awards event organised in Mumbai

exchange4media Staff 22-March-2016

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results

Abid Hasan 01-September-2015

ABC's Council of Management has after considerable deliberations decided to initiate the project of digital measurement since the digital media is one of the fastest growing media across the world

exchange4media Staff 21-August-2015

Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted to be useful for publishers as well as advertisers

Abid Hasan 21-August-2015

Both newspapers are riding on the back of ABC and IRS numbers to claim leadership in East India

Abid Hasan 15-June-2015

"It is unfortunate that TOI has started this blame game and not only made blatantly false accusations about HT, but also dragged several advertisers and their brands into this baseless controversy," says HT Media’s CMO Rajan Bhalla in a detailed press statement

exchange4media Staff 07-May-2015

HT says with a daily readership of 23 lakhs they are almost 40% ahead of TOI in Delhi NCR, suggesting advertisers should pay TOI 40% less when they advertise. TOI says it outsells HT by 1.4 lakh copies amongst copies printed in Delhi NCR that carry a supplement

Abid Hasan 06-May-2015