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Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC
e4m Desk May 28, 2026 10:22 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits
e4m Staff May 23, 2026 8:52 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
The agency secured a total of 17 metals, including 1 Gold, 3 Silver, 5 Bronze and additional merits
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, WPP Media’s Navin Khemka reflects on an Abby Awards sweep across clients and offices, saying every client he works with should be on stage
e4m Staff May 21, 2026 1:41 PM
The media house secured a total of seven metals, including three Gold, two Silver and two Bronze awards
e4m Staff May 21, 2026 7:43 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
Tribes Communications wins Grand Prix for its campaign The Barefoot Journey for Kansai Nerolac Paints
e4m Staff May 20, 2026 10:01 PM
A few leading names from the publishing and media space, with shortlisted campaigns in the ABBYs race, share their views as the competition heats up
e4m Staff May 20, 2026 6:36 PM
From TED Talk vibes and ad conversations to dance floors and creative chaos, young industry talents sum up what Goafest really looks/feels like
e4m Staff May 20, 2026 6:34 PM
Jury chairs across key ABBY Award categories share what stood out, what impressed them, and what this year’s entries reveal about the evolving creative landscape in India
e4m Staff May 20, 2026 5:53 PM
The 2026 ABBY Award marks the addition of 2 new trophies and the introduction of the Creative Client of the Year and Media Client of the Year Awards
e4m Staff May 18, 2026 4:36 PM
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Aryendra Khan May 14, 2026 9:21 AM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
They have been named Jury Chairs for Outdoor, Integrated and Technology categories respectively
e4m Staff Apr 10, 2026 3:12 PM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
The ABBY Awards 2026 Powered by The One Club | The One Show is scheduled to take place at Goafest 2026 on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 18, 2026 3:47 PM
Django will spearhead Snabbit’s digital communication and creative strategy
e4m Staff Feb 12, 2026 5:51 PM
Abbas Panju brings extensive logistics experience across Asia, the Middle East, and Africa
e4m Staff Jan 15, 2026 12:50 PM
Vyas was Senior EVP - Brand Solutions & Head of Business - South & Emerging Markets at Schbang
He understood that real magic happens when people don’t just see an ad but feel it, writes Joseph
e4m Staff Oct 27, 2025 8:48 AM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
In IPRCCA special series, Nidhi Sabbarwal shares PRtainment’s journey from boutique operation to now a full-fledged PR consulting firm
Ritika Upmanyu Sep 8, 2025 12:23 PM
Kritika Krishna has been actively involved in wellness, education and spiritual projects
Mirza will report to Amit Akali and partner with Dipti Rode to lead content at the platform-first creative agency
e4m Staff Jul 30, 2025 11:01 AM
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling
Shalinee Mishra Jul 12, 2025 8:44 AM
Abbey Klaassen unpacks Dentsu Creative’s structural shifts, the evolving role of AI, the hype around virality, and what’s ahead at Cannes 2025
Neeta Nair Jun 18, 2025 8:44 AM
The agency took home a string of accolades across both shows, continuing a remarkable run that began last year when it became the first South Indian agency to win a Grand Prix at the Abbys
e4m Staff May 28, 2025 5:05 PM
The day ended with Abby Awards honouring creative excellence across categories including digital, branded content, and sustainability
e4m Staff May 24, 2025 1:10 PM
Tribes Communication brought home 1 Grand Prix, 5 Golds, 3 Silvers, 9 Bronzes and 8 Merits across diverse categories
e4m Staff May 24, 2025 1:07 PM
FCB India was awarded the ‘Branded Content & Entertainment Specialist Agency Of The Year’ award
e4m Desk May 24, 2025 10:30 AM
The agency bagged awards in the Brand Activation & Promotions Specialist category and the Health Specialist category
e4m Desk May 24, 2025 10:30 AM
The agency won 66 awards across categories on Day 3 of Abby One Show Awards
e4m Desk May 24, 2025 10:30 AM
Leo India won 83 awards across categories for its impressive campaigns on Day 3 of Abby One Show Awards
e4m Desk May 24, 2025 10:29 AM
Famous wins 2 Grands Prix; Enormous named Creative Agency of the Year
e4m Staff May 24, 2025 9:21 AM
Famous Innovations takes home two Grands Prix; VML India and Tribes Communication win one each
e4m Staff May 23, 2025 10:44 PM