Tribes Communications wins PR specialist agency of the year at ABBY 2026 with 17 metals

The agency secured a total of 17 metals, including 1 Gold, 3 Silver, 5 Bronze and additional merits

by e4m Staff
Published: May 22, 2026 9:06 AM | 2 min read

Tribes Communications was named Public Relations Specialist Agency of the Year at the ABBY Creative Awards 2026, achieving a total of 10 awards, including 1 Gold, 3 Silver, and 5 Bronze medals.
The agency also received the PR Agency of the Year title, highlighting its success in storytelling and experiential campaigns.
The PR Specialist category recognized agencies for excellence in strategic communication and impactful storytelling, with Tribes leading in overall points.
Chairman Gour Gupta emphasized the agency's focus on relevance and cultural impact in PR, celebrating the recognition as a testament to creativity and innovation in Indian agencies.

Tribes Communications has emerged as the Public Relations Specialist Agency of the Year at the ABBY Creative Awards 2026, delivering a standout performance in one of the most closely watched specialist categories at this year’s Goafest.

The agency secured a total of 10 metals, including 1 Gold, 3 Silver, 5 Bronze and additional merits, reinforcing its growing stature in India’s integrated communications and reputation-building landscape. Tribes also clinched the coveted PR Agency of the Year recognition, underlining its strong momentum across campaigns driven by storytelling, cultural relevance and experiential thinking.

The PR Specialist category at the ABBY Awards recognised agencies that demonstrated excellence in strategic communication, brand narratives and impactful storytelling across platforms. Tribes Communications led the rankings with the highest overall points tally in the category.

Commenting on the recognition, Gour Gupta, Chairman, Tribes Communications, said, “For us, PR has never been just about visibility, it has always been about building relevance, shaping culture, and creating conversations that leave a lasting impact. This recognition reflects the strength of integrated thinking across our teams and partners who continue to push boundaries with meaningful ideas.”

He further added, “What makes this even more special is that it comes at a time when Indian agencies are proving that creativity backed by insight, innovation, and purpose can stand shoulder to shoulder with the very best.”

The win adds to an already strong showing for Tribes at the ABBY Awards 2026. The agency had earlier also grabbed attention after winning the Media Grand Prix for its Kansai Nerolac campaign “The Barefoot Journey,” making it one of the standout independent agency networks at this year’s awards.