Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

by exchange4media Staff
Published - Aug 25, 2018 9:29 AM Updated: Aug 25, 2018 9:29 AM
Last week saw some big wins with agency Mindshare India bagging the digital mandate for Hindustan Unilever Limited worth Rs 400 cr. MediaCom bagged Vivo's media mandate worth Rs 350-400 cr. The account will be managed and supervised from the MediaCom Gurgaon office.

SBI Life has appointed Mullen Lintas as its creative agency and Mindshare as the Media agency, following a closely contested multi-agency pitch. Star India, the official broadcaster of Asia Cup 2018, which begins on September 15, is pegged to earn Rs 250cr in ad revenue.

Another big news that made headlines this week was Mark Read, former Strategy and Digital Chief at WPP being in the process of becoming the successor to its former CEO & Founder Sir Martin Sorrell.

Honda Jazz new viral video featuring a ‘cat’ as a marketing tool managed to receive a whopping 27 million hits all in a day’s time.

Past few days have been unforgettable for many with the state of Kerala facing the worst flood in almost 100 years which has claimed more than 370 lives. Brands and the media world in India stood for the flood victims and contributed towards the Chief Minister's Distress Relief Fund (CMDRF).

This week the Indian Content Marketing Awards, to be held on September 7, announced the shortlists with Mindshare and Jagran Prakashan in the lead.

Click on the links below to know more.

Mindshare India Bags HUL Digital Media Mandate Worth Rs 400 Cr

https://www.exchange4media.com/announcements/mindshare-india-bags-hul-digital-media-mandate-worth-rs-400-cr_91704.html

SBI Life Appoints Mullen Lintas As Creative Agency, Mindshare As Media Agency
https://www.exchange4media.com/advertising/sbi-life-appoints-mullen-lintas-as-creative-agency-mindshare-as-media-agency_91696.html

Zenith Wins HDFC Life Media Mandate
https://www.exchange4media.com/announcements/zenith-wins-hdfc-life-media-mandate_91716.html

MediaCom bags Vivo's media mandate worth Rs 350-400 cr
https://www.exchange4media.com/account-movement/mediacom-bags-vivos-media-mandate-worth-rs-350-400-cr_91688.html

Star India Pegged To Earn Rs 250 Crore Ad Revenue From Asia Cup 2018
https://www.exchange4media.com/mediatv/star-india-pegged-to-earn-rs-250-crore-ad-revenue-from-asia-cup-2018_91717.html

Mark Read To Succeed Sir Martin Sorrell At WPP?
https://www.exchange4media.com/advertising/mark-read-to-succeed-sir-martin-sorrell-at-wpp_91687.html

Cat's Meow! New Honda Jazz Ad Campaign Earns 27 Million Hits In Just 24 Hours
https://www.exchange4media.com/marketing/cats-meow-new-honda-jazz-ad-campaign-earns-27-million-hits-in-just-24-hours_91685.html

Kerala Floods: Help Pours In From Corporates And The Media World
https://www.exchange4media.com/media-others/kerala-floods-help-pours-in-from-corporates-and-the-media-world_91661.html

ICMA 2018: Mindshare And Jagran Prakashan Lead The Shortlist
https://www.exchange4media.com/marketing/icma-2018-mindshare-and-jagran-prakashan-lead-the-shortlist_91709.html For more updates, be socially connected with us on
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