icma-2018

At the e4m Content Jam, part of the Indian Content Marketing Awards 2018, a Celebrity Chat, chaired by Annurag Batra, Chairman & Editor-In-Chief, exchange4media delved into the topic of 'Content Marketing Lessons from the Entertainment Industry'

exchange4media Staff Sep 11, 2018 8:54 AM

At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, delivered the keynote address at Content JAM

exchange4media Staff Sep 10, 2018 9:00 AM

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

A total of 40 awards were presented at ICMA that aims to recognise all the talent, expertise and hard work that goes behind creating exceptional brand stories

exchange4media Staff Sep 8, 2018 10:00 AM

Kranti Gada, COO of Shemaroo Entertainment, says her company is unabashedly Indian and an antidote to boredom and stress for billions of Indians

exchange4media Staff Sep 8, 2018 9:59 AM

exchange4media hosted the annual Indian Content Marketing Awards and content marketing conference Content Jam in Mumbai on September 7.

exchange4media Staff Sep 8, 2018 9:57 AM

The panel spoke about TV going nowhere, non-disruptive advertising and the rising popularity of video

exchange4media Staff Sep 8, 2018 9:55 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar Aug 23, 2018 8:59 AM

Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM