The interaction-led campaign for Father’s Day features playback singer Shaan

exchange4media Staff 11-June-2019

The film has been conceptualised by SBI Life and executed by WATConsult

exchange4media Staff 10-May-2019

The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village

exchange4media Staff 09-April-2019

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza 29-March-2019

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff 23-March-2019

The ad film has been conceptualised by Mullen Lintas and directed by Gauri Shinde

exchange4media Staff 06-February-2019

WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign exploring New Year as a topic, the campaign is executed across major establishments in Maharashtra & Delhi-NCR

exchange4media Staff 08-January-2019

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

exchange4media Staff 22-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 25-August-2018

In 2017-18, India’s domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium, generating a revenue of Rs 1.94 trillion

exchange4media Staff 22-August-2018

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff 25-June-2018

The OTT service provider also happens to be the powered-by sponsor of the show which is a partnership between Viu, Morris Street Advisors and GroupM's Motion Content Group

exchange4media Staff 08-February-2018

The integrated campaign, created by Leo Burnett Orchard, includes a TVC and a three-part web series, which will be launched shortly

exchange4media Staff 02-September-2017

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

exchange4media Staff 04-February-2017

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff 10-November-2016

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

exchange4media Staff 07-October-2016

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

exchange4media Staff 21-June-2016

At Reliance Infrastructure, Kishore will spearhead communications for all Group Companies of RInfra: Entire value chain of power businesses (generation, transmission and distribution), Roads, Airports, EPC, Cement, Mumbai Metro and Defence. He was heading Brand and Corporate Communications at SBI Life Insurance

exchange4media Staff 30-March-2016

The music video featuring vocals by Neeti Mohan was created to celebrate Father’s Day and has garnered over 14 lakh views since its launch

exchange4media Staff 15-July-2015

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique

Sarmistha Neogy 22-June-2015