Conceptualised by WATConsult, the digital video showcases the story of Mittal Patel and her vision to solve the identity crisis of tribal communities

exchange4media Staff Sep 30, 2019 6:02 PM

The interaction-led campaign for Father’s Day features playback singer Shaan

exchange4media Staff Jun 11, 2019 6:43 PM

The film has been conceptualised by SBI Life and executed by WATConsult

exchange4media Staff May 10, 2019 5:39 PM

The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village

exchange4media Staff Apr 9, 2019 11:58 AM

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff Mar 23, 2019 8:49 AM

The ad film has been conceptualised by Mullen Lintas and directed by Gauri Shinde

exchange4media Staff Feb 6, 2019 1:46 PM

WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign exploring New Year as a topic, the campaign is executed across major establishments in Maharashtra & Delhi-NCR

exchange4media Staff Jan 8, 2019 11:04 AM

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

exchange4media Staff Sep 22, 2018 4:02 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

In 2017-18, India’s domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium, generating a revenue of Rs 1.94 trillion

exchange4media Staff Aug 22, 2018 8:54 AM

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff Jun 25, 2018 5:05 PM

The OTT service provider also happens to be the powered-by sponsor of the show which is a partnership between Viu, Morris Street Advisors and GroupM's Motion Content Group

exchange4media Staff Feb 8, 2018 8:47 AM

The integrated campaign, created by Leo Burnett Orchard, includes a TVC and a three-part web series, which will be launched shortly

exchange4media Staff Sep 2, 2017 7:48 AM

The commercial plays down the notion of the insurance buyer as the ‘selfless’ provider

exchange4media Staff Feb 4, 2017 8:39 AM

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff Nov 10, 2016 11:17 AM

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

exchange4media Staff Oct 7, 2016 8:01 AM

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

exchange4media Staff Jun 21, 2016 8:16 AM

At Reliance Infrastructure, Kishore will spearhead communications for all Group Companies of RInfra: Entire value chain of power businesses (generation, transmission and distribution), Roads, Airports, EPC, Cement, Mumbai Metro and Defence. He was heading Brand and Corporate Communications at SBI Life Insurance

exchange4media Staff Mar 30, 2016 1:49 PM

The music video featuring vocals by Neeti Mohan was created to celebrate Father’s Day and has garnered over 14 lakh views since its launch

exchange4media Staff Jul 15, 2015 8:10 AM