Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Mar 21, 2020 9:59 AM

With the rising Coronavirus or COVID-19 cases in India, many events in the industry were also cancelled.

Ad Club Madras announced that they will be cancelling Maddys 2020 over Coronavirus concerns.

The Association of Advertising Producers (ASAP) along with other industry bodies - FWICE, IMPPA, WIPFA, IFTPC & IFTDA - unanimously decided to cancel all shoots from March 19 to the 31 due to the spread of the coronavirus.

The Indian Motion Picture Producers Association (IMPPA) in a joint meeting with Western India Film Producers' Association (WIPFA), Indian Film and Television Producers Council (IFTPC), Indian Film and Television Director's Association (IFTDA) and the Federation of Western India Cine Employees (FWICE) decided to stop the shootings of films, TV serials, web series and other formats of entertainment.

The industry also saw significant people movements.

Bill Gates stepped down from the board of Microsoft to dedicate more time to philanthropy.

BBC’s Milind Khandekar moved on from the organisation and is speculated to have joined the India Today Group.

Karan Bajwa also made news as he joined Google Cloud as MD, India.

Siddharth Banerjee who left Facebook has now joined gaming company GamesX24.

Arundhati Bhattacharya, SBI’s former Chairman, will now be CEO of Salesforce.

Rishi Vasudev joined Lifestyle International as CEO after his stint at Flipkart.

There were some key pitch invites and mandate wins too.

AMFI called for a media pitch worth Rs 400 crore. Daikin India has also invited a digital media pitch to manage the air-conditioner manufacturer’s online assets.

Lowe Lintas will be handling the creative duties of iQOO 3 launch in India.

The Trade Desk and TikTok announced their advertising partnership in Asia Pacific.

Titan also announced the retention of Madison Media as its AOR.

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