‘Our industry has supported companies from all sectors to thrive during tough times’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prateeksha Bhatia, Account Manager, Genesis BCW, shares her winning experience and how PR has become relevant for clients
The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.
The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.
In today’s series, we speak to Prateeksha Bhatia, Account Manager, Genesis BCW.
How does it feel to be recognised and honoured for your contribution to the industry?
Well, I'd say working in such a dynamic sector is rewarding enough in its own sweet sense. The communication industry is a fast-paced sector with an ever-changing landscape, wherein, if we are dive-in right in, then trust me, there are ample opportunities waiting for us to explore. Winning such an award and especially from those who have contributed hugely to the industry knowledge is like a big reassurance that I am treading the right path. It's definitely an honour and as much a morale booster. So, the thought right now is to continue what I've been doing with even more passion, zeal and zest in times to come. After all, working hard for long hours, and learning new things, is an exhilaration that is preparing me to be ready for the new world.
What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?
Not to state the obvious but the pandemic did change everything for us as an industry too- the normal routines, the challenges, and expectations saw a huge turnaround. We saw drastic changes in the ways we operate.
However, the upside as I like to think has been that PR has become far more relevant for the clients. With respect to cost-effective strategies, trust-building campaigns, and securing reputations, our industry has actually supported companies from all sectors to survive and thrive during these tough testing times. I think we processed things fairly well and adapted to the new normal by rapidly cultivating new skills, and knowledge while focusing on increasing productivity and efficiency so we are good to face any challenges that come our way. If I were to capture what happened in the last one year for us as industry using a single word, it would be resilience. We are much more resilient now, maybe even more than we have ever been.
What is that one industry lesson/ experience that you will carry with you throughout your career?
“If you fall down, get up, and walk again”
This is the one and the most important lesson that I plan to carry with me throughout my career. No matter what happens- if I ever fall, I muster the strength to get back up, soak in as much learning as I can from whatever happened and emerge better from each fall I happen to take.
Where do you see yourself in the next five years?
When I think about my career in this industry, I feel there's a great personality-industry fit. Thus, in times to come I see myself transitioning into a professional who is not just adding serious value to my own and the clients' firms but to the industry at large. The plan is not to see me in a specific designation or a particular company in the next five years, but to be spontaneous, giving my 110 per cent to work, looking forward to each new kind of opportunity and then using all the associated learnings in further creating that value.
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