‘As PR professionals, we should focus on adding the authenticity element to stories’

In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Himani Sehgal, Assistant Manager - Business Development, Media Mantra, talks about her win and various upcoming trends in the industry

e4m by Ruchika Jha
Published: Aug 24, 2022 12:00 PM  | 3 min read
Himani

The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30. 

The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.

In today’s series, we speak to Himani Sehgal, Assistant Manager – Business Development, Media Mantra.

Excerpts:

How does it feel to be recognised and honoured for your contribution to the industry? 

It's an absolute honour to be recognised for my contribution to the industry. It is a proud moment for me to see that my work is valued. There's a big learning curve as well, whether you win or not.  This has definitely motivated me to be more productive and create high-impact strategies for our clients.  

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

  • Digitisation: It goes without saying that the future of PR and communication lies in digital. Since the Covid-19 outbreak, digital PR has become more well-known and has occupied the spotlight. Modern innovations like artificial intelligence and machine learning are progressively making their way into the market. 
  • Another key trend is definitely content creation. Content is at the core of every campaign, whether it is through social media or more conventional outlets like newspapers.
  • Authenticity: People today want to see brands that are authentic and less promotional. As PR professionals, we should focus on adding the authenticity element to the stories that we are creating for brands. 

What is that one industry lesson/ experience that you will carry with you throughout your career? 

One lesson I've learned as a PR professional is that credibility isn't something you can just create overnight. A brand's reputation is developed over a long period of time, but it may be destroyed in a matter of seconds. It's our responsibility to make the brands believe how credibility can make or break its reputation.  

Where do you see yourself in the next five years?

I want to be recognised as an expert in this field within the next five years. I'm looking forward to taking on managerial responsibility in the next few years. Furthermore, I can lead initiatives, and if I can deliver, I am confident that I will get an opportunity to be one of the forerunners. I picture myself applying my expertise to lead to better outcomes. The next five years will serve as a roadmap for me. They'd lead me to a goal where I'd be able to appreciate my accomplishments along the way. 

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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