‘CSR has sprung up to the forefront of PR efforts’

In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Srabani Sen, Lead-Communications, Scripbox, talks about her win, lessons learnt and way ahead in the industry

e4m by Ruchika Jha
Published: Aug 19, 2022 11:38 AM  | 2 min read
Scripbox

The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30. 

The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.

In today’s series, we speak to Srabani Sen, Lead – Communications, Scripbox. 

Excerpts: 

How does it feel to be recognised and honoured for your contribution to the industry? 

The encouragement and appreciation definitely make a massive difference. This profession comes with a lot of hustle and in the midst of all this the recognition is a huge boost to the morale and definitely inspires us to do better and keep at it. 

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain? 

Experiential marketing is taking over the world. Larger-than-life PR campaigns are shaking up the industry and forcing brands to think big. CSR has also sprung up to the forefront of PR efforts. Companies now understand the significance of promoting and amplifying these efforts more so with the masses increasingly becoming further responsive to empathetic efforts in the current situation. 

What is that one industry lesson/ experience that you will carry with you throughout your career? 

Timing is key. At the pace that we operate today, the time to act or react makes the biggest difference. 

Where do you see yourself in the next five years? 

Most importantly I would like to continue to do good work. There is so much to learn and I have a long way to go. But also I have definitely grown a lot with the support of my mentors and seniors. In five years, I would love to be able to share my learnings with more fresh talent in this industry. 

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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