Maharashtra Govt formation led to higher viewership for Marathi news channels

As per BARC Week 48 data, the Marathi news genre saw 37 million unique viewers as compared to the previous four weeks

e4m by exchange4media Staff
Updated: Dec 9, 2019 9:31 AM
TV

On the back of Maharashtra government formation Marathi and Hindi news genre witnessed a tremendous growth in viewership, as per the BARC India data of Maharashtra and Goa region.

The Marathi news genre witnessed 57% growth in viewership. The genre saw 37 million unique viewers in week 48 as compared to the previous four weeks.

Similarly, Hindi news genre witnessed 34million unique viewers in the same week and also saw 24% growth in viewership.

Also Read: Will an audience measurement tool help OTT platforms & brands alike?

In the Marathi news genre, ABP Majha led the genre with 144173 impressions followed by TV9 Marathi on the second spot with 140860 impressions. Saam TV, Zee 24Taas and News18 Lokmat bagged third, fourth and fifth spot with 78285 impressions,71741 impressions and 37646 impressions respectively.

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