Strategy Vs Pricing: What is the Future of Media Pitches?

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

e4m by exchange4media Staff
Updated: Oct 8, 2018 9:47 AM
media ace

If you are a part of the media and marketing industry, there is no way you have not discussed or felt affected by the changing nature of how media pitches are conducted now. While a few still want to believe that our pitches are driven by strategy most argue that it’s the pricing that is the final deciding factor. If you are curious to know what a high profile panel of industry experts think on the subject October 16, 2018 is the date.

Committed to bring you answers to questions that matter, exchange4media is set to organise a panel discussion on 'Strategy Vs Pricing: What is the Future of Media Pitches?' on October 16, 2018 at ITC Grand Maratha, Andheri, Mumbai ahead of Media Ace awards.

The esteemed panel comprise of Raj Nayak, CEO, Viacom 18; Shashi Sinha, CEO, IPG Mediabrands; Vikram Sakhuja Group CEO, Madison Media & OOH at Madison World; Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network; Ashish Sehgal, COO, Zee Unimedia Ltd and Ajay Kakar, CMO, Aditya Birla Capital. The high profile panel will be moderated by Paritosh Joshi, principal - Provocateur Advisory.

The topic, which for years, was being discussed in meeting rooms in closed doors got momentum when in August this year, then Indian Broadcasting Foundation (IBF) Director, Punit Goenka, sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The mail, a first of its kind initiative by an industry body, aimed at putting a halt to a practice that has been discouraged vehemently during several IBF meetings in the last few years. We at exchange4media are hopeful that the panel discussion will raise pertinent questions and find the right solutions.

About the event

Media ACE Awards recognises and applauds the biggest media service groups in India, showcasing their agencies' work and its influence on the company’s growth internally and among other competitive players in the industry. While most awards recognise campaigns and acknowledge work done by agencies for their clients and brands, Media ACE Awards applauds the business professional heads of these media networks, whose vision has helped structure this space and its various facets through an ever-evolving landscape.

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