Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings' intent for self-preservation and selflessness

Rasika Kiran Upasani Jul 1, 2021 11:02 AM

At the e4m e-TechManch Virtual Digital Conference, industry thought leaders participated in a discussion on 'Digital Strategies to Survive and Thrive in the New Normal'

exchange4media Staff Sep 1, 2020 8:50 AM

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff Mar 19, 2019 2:46 PM

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM

Aditya Birla Capital’s latest ad campaign encourages viewers to make health a priority by opting for healthier lifestyle choices with Premium Health Returns insurance scheme

Noel Dsouza Feb 25, 2019 8:33 AM

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri Nov 21, 2018 8:33 AM

Industry experts come together to discuss a topic that requires that addressability - 'Strategy versus pricing' : What is the future of the media pitches?

exchange4media Staff Oct 17, 2018 2:23 PM

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Secretary and Bhaskar Das as Treasurer

exchange4media Staff Sep 18, 2018 6:08 PM

Ad Club president Vikram Sakhuja recently addressed the members during the AGM 2018

exchange4media Staff Sep 8, 2018 9:58 AM

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff May 5, 2018 9:28 AM

Ajay Kakar on listening to what customers are not saying being as important as what they are saying and that figuring out the former is an art that marketers must master

exchange4media Staff May 4, 2018 8:57 AM

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal Apr 6, 2018 4:28 PM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 10:40 AM

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 8:15 AM

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM