The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff 19-March-2019

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff 14-March-2019

Aditya Birla Capital’s latest ad campaign encourages viewers to make health a priority by opting for healthier lifestyle choices with Premium Health Returns insurance scheme

Noel Dsouza 25-February-2019

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri 21-November-2018

Industry experts come together to discuss a topic that requires that addressability - 'Strategy versus pricing' : What is the future of the media pitches?

exchange4media Staff 17-October-2018

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff 08-October-2018

Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Secretary and Bhaskar Das as Treasurer

exchange4media Staff 18-September-2018

Ad Club president Vikram Sakhuja recently addressed the members during the AGM 2018

exchange4media Staff 08-September-2018

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff 05-May-2018

Ajay Kakar on listening to what customers are not saying being as important as what they are saying and that figuring out the former is an art that marketers must master

exchange4media Staff 04-May-2018

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas 17-April-2018

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal 06-April-2018

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas 12-March-2018

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff 09-March-2016

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff 26-June-2015

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff 26-June-2015

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff 20-January-2015

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha 19-November-2014

Other Ad Club office bearers for 2014-15 include Raj Nayak (Secretary), Ajay Kakar (Joint Secretary) and Ravi Rao (Treasurer). Shashi Sinha is the immediate Past President of the Ad Club

exchange4media Staff 12-September-2014

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado 12-August-2014