ajay-kakar
Ajay Kakar Aditya Birla Capital

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

ISA Conference

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff Mar 19, 2019 2:46 PM

ISA CEO Conference

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM

Aditya Kakar

Aditya Birla Capital’s latest ad campaign encourages viewers to make health a priority by opting for healthier lifestyle choices with Premium Health Returns insurance scheme

Noel Dsouza Feb 25, 2019 8:33 AM

Pitching

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri Nov 21, 2018 8:33 AM

mediaacepanel

Industry experts come together to discuss a topic that requires that addressability - 'Strategy versus pricing' : What is the future of the media pitches?

exchange4media Staff Oct 17, 2018 2:23 PM

media ace

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Secretary and Bhaskar Das as Treasurer

exchange4media Staff Sep 18, 2018 6:08 PM

Ad Club president Vikram Sakhuja recently addressed the members during the AGM 2018

exchange4media Staff Sep 8, 2018 9:58 AM

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff May 5, 2018 9:28 AM

Ajay Kakar on listening to what customers are not saying being as important as what they are saying and that figuring out the former is an art that marketers must master

exchange4media Staff May 4, 2018 8:57 AM

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal Apr 6, 2018 4:28 PM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

Print is being used more tactically rather than for brand building: Ajay Kakar

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 10:40 AM

Print is being used more tactically rather than for brand building: Ajay Kakar

"What the industry needs is people who are passionate about print advertising," finds Ajay Kakar, CMO of Aditya Birla Group Financial Services, who is also on the jury of exchange4media's INK Awards

exchange4media Staff Jun 26, 2015 8:15 AM

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM

Is digital the new darling of the BFSI sector?

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Pratap Bose elected President of Ad Club; Bhaskar Das is Vice President

Other Ad Club office bearers for 2014-15 include Raj Nayak (Secretary), Ajay Kakar (Joint Secretary) and Ravi Rao (Treasurer). Shashi Sinha is the immediate Past President of the Ad Club

exchange4media Staff Sep 12, 2014 1:07 PM