ashish-sehgal
TV?blur=25

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

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Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

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Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

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Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year

Tasmayee Laha Roy Nov 27, 2020 9:19 AM

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Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

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IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

ZEE?blur=25

According to the network’s heads, the reason for launching Zee Vajwa, a pay channel, is the strong presence in the Marathi regional market

exchange4media Staff Sep 15, 2020 9:15 AM

Ashish Sehgal?blur=25

In conversation with exchange4media, Ashish Sehgal, Chief Growth Officer - Advertisement Revenue, ZEEL, says inventory demand has surpassed supply and this is a clear indication for price correction

Sonam Saini Sep 2, 2020 8:36 AM

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Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

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With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

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To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts

Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM

e4m e-Conclave?blur=25

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 13, 2020 8:15 AM

e-conclave?blur=25

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 12, 2020 10:32 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

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Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

Beating All Odds with Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL?blur=25

On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman May 28, 2020 9:06 AM

‘WE CAN, WE WILL !’?blur=25

ZEE has got 27 of their TV artists to sing the song from their respective homes in regional languages

exchange4media Staff Apr 22, 2020 4:54 PM

News Next 2020?blur=25

Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM

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The Hindi News viewership in rural and urban markets has gone up by 27% and 32% respectively, reveals BARC data

Naziya Alvi Rahman Jan 9, 2020 9:04 AM

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According to industry heads, an increasing number of people also watched news on TV during this period because of the content

Tasmayee Laha Roy Dec 31, 2019 7:56 AM