ashish-sehgal
ZEE?blur=25

According to the network’s heads, the reason for launching Zee Vajwa, a pay channel, is the strong presence in the Marathi regional market

exchange4media Staff Sep 15, 2020 9:15 AM

Ashish Sehgal?blur=25

In conversation with exchange4media, Ashish Sehgal, Chief Growth Officer - Advertisement Revenue, ZEEL, says inventory demand has surpassed supply and this is a clear indication for price correction

Sonam Saini Sep 2, 2020 8:36 AM

TV?blur=25

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

TV?blur=25

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

TV?blur=25

To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts

Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM

e4m e-Conclave?blur=25

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 13, 2020 8:15 AM

e-conclave?blur=25

On the panel - Ashish Sehgal, ZEEL; Pradeep Dwivedi, Eros Int'l Media; Rajan Bhalla, HT Media; Rana Barua, Havas Group India; Rohit Jain, Lionsgate; Session Chair - Jehil Thakkar, Deloitte India

exchange4media Staff Jun 12, 2020 10:32 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

Tv?blur=25

Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

Beating All Odds with Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL?blur=25

On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman May 28, 2020 9:06 AM

‘WE CAN, WE WILL !’?blur=25

ZEE has got 27 of their TV artists to sing the song from their respective homes in regional languages

exchange4media Staff Apr 22, 2020 4:54 PM

News Next 2020?blur=25

Panellists Lloyd Mathias, Amit Tiwari, Satyajit Sen, & Ashish Sehgal deliberated on how marketers can leverage news media without denting the integrity of news at the e4m News Next 2020 Conference

exchange4media Staff Feb 24, 2020 8:33 AM

News?blur=25

The Hindi News viewership in rural and urban markets has gone up by 27% and 32% respectively, reveals BARC data

Naziya Alvi Rahman Jan 9, 2020 9:04 AM

TV news?blur=25

According to industry heads, an increasing number of people also watched news on TV during this period because of the content

Tasmayee Laha Roy Dec 31, 2019 7:56 AM

Ashish Sehgal?blur=25

Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers

Sonam Saini Dec 23, 2019 9:13 AM

ManishAggarwal?blur=25

He will lead the Advertising Revenue portfolio for Digital Publishing Business, Brand Solutions, Innovation Studio, and Social

exchange4media Staff Aug 26, 2019 2:21 PM

Elections?blur=25

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee Apr 23, 2019 8:36 AM

trai?blur=25

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month

Simran Sabherwal Feb 5, 2019 8:27 AM

AshishSehgal?blur=25

The Chief Growth Officer of ZEEL on the dissolution of Zee Unimedia, TRAI tariff order, key focus areas for 2019 and more

Sonam Saini Dec 10, 2018 8:09 AM

AshishSehgal?blur=25

The change of designation comes as a result of dissolution of Zee Unimedia, a vertical that was set up to boost ad sales monetisation by the broadcast network in 2016.

exchange4media Staff Nov 10, 2018 1:04 PM