ashish-sehgal

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee 23-April-2019

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month

Simran Sabherwal 05-February-2019

The Chief Growth Officer of ZEEL on the dissolution of Zee Unimedia, TRAI tariff order, key focus areas for 2019 and more

Sonam Saini 10-December-2018

The change of designation comes as a result of dissolution of Zee Unimedia, a vertical that was set up to boost ad sales monetisation by the broadcast network in 2016.

exchange4media Staff 10-November-2018

Industry experts come together to discuss a topic that requires that addressability - 'Strategy versus pricing' : What is the future of the media pitches?

exchange4media Staff 17-October-2018

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff 08-October-2018

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz

exchange4media Staff 22-September-2018

With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis

Naziya Alvi Rahman 13-August-2018

The International Advertising Association hosted an informal get together for Piyush and Prasoon Pandey who are to be conferred with the Cannes Lions Lifetime Achievement Award (Lion of St Mark)

exchange4media Staff 19-June-2018

With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover length and breadth of the country during IPL season

Naziya Alvi Rahman 30-January-2018

Mostly working from 9 am to 11pm on weekdays, the COO at Zee Unimediaawaits weekends to catch up on overdue sleep, family time and entertainment

Naziya Alvi Rahman 26-August-2017

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

exchange4media Staff 29-September-2016

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

exchange4media Staff 17-July-2015

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff 10-March-2015

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado 04-November-2014

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado 09-September-2014

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado 09-September-2014

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado 21-August-2014

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff 09-July-2014

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff 06-March-2014

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