Jemimah Rodrigues joins Tvarra as Investor Partner

The Indian helmet brand created exclusively for women, Tvarra has announced the onboarding of Indian cricketer Jemimah Rodrigues as Investor Partner , in a long-term, equity-led partnership rooted in shared values of discipline, independence, and building something that lasts.

Founded by Alpana Parida, Tvarra set out to address a long-standing gap in the two-wheeler safety ecosystem. While women ride in large numbers across India, helmets were rarely designed with them in mind. Most available options were scaled-down versions of men’s products—often heavier than required, uncomfortable, and ill-fitting due to mismatched sizing and balance.

Designed from the ground up for women riders, the brand builds certified, safety-led helmets that account for women’s head sizes, weight distribution, hair, earrings, and everyday urban commuting needs—without compromising on protection. Tvarra helmets are ISI-certified for Indian roads and DOT-certified, meeting global safety benchmarks while remaining practical for daily use.

“Every woman deserves the freedom to step out into the world with confidence,” said Alpana Parida, Founder, Tvarra. “Whether it’s riding to college, heading to work, or pursuing something meaningful to her, safety should never be a barrier. Jemimah’s discipline, energy, and clarity of purpose reflect exactly how we think about building safety — thoughtfully, responsibly, and for the long term.”

As Investor Partner, she will be actively involved in shaping the brand’s long-term vision, advocating responsible riding, and strengthening conversations around women taking charge of their safety and ambition.

“Sport teaches you preparation, consistency, and belief,” said Jemimah Rodrigues, Investor Partner, Tvarra. “Everyday life teaches women the same things. Mobility builds confidence. Safety builds courage. Tvarra is building both—and that’s why this partnership feels personal to me.”

Tvarra helmets are engineered for everyday scooter riders, particularly young women navigating short urban commutes. Features include lightweight certified shells, hair-safe interiors, earring-friendly design, and optical-grade clear visors. Looking ahead, Tvarra plans to introduce additional categories, including helmets for younger riders aged 5–16, as it works towards building a broader safety ecosystem for all.