jemimah-rodrigues
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
Shalinee Mishra Jan 20, 2026 9:23 AM
Indian cricketer Jemimah Rodrigues will be actively involved in shaping the brand’s long-term vision
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
According to an estimate, the women’s cricket ecosystem witnessed an unprecedented 6X rise in engagement across platforms after the ICC World Cup victory
Shalinee Mishra Nov 11, 2025 9:25 AM
The duo are seen continuing the celebrations with a table full of 'finger lickin’ good chicken from KFC'
e4m Staff Nov 6, 2025 11:45 AM
The World Cup victory is expected to boost women team's brand valuation by 20–30%, say experts
Shalinee Mishra Nov 4, 2025 9:32 AM
The players have come together to create buzz around the Women’s Cricket World Cup 2024
e4m Staff Sep 30, 2024 3:39 PM
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
Rodrigues is the first female sportsperson to be signed by any brand in the category
exchange4media Staff Jul 4, 2023 11:37 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency
exchange4media Staff Apr 11, 2022 12:37 PM
Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams
exchange4media Staff Feb 24, 2020 5:01 PM