Havas India & Banijay Asia join hands for entertainment-led brand storytelling

Havas India has announced a partnership with Banijay Asia to harness the latter’s expertise in storytelling, entertainment IP, and content innovation. The alliance will allow Havas India to go beyond conventional advertising, bringing entertainment-led brand storytelling to the forefront of its creative solutions.

The partnership goes beyond India, with Banijay Asia set to work across Havas’ client portfolio in Southeast Asian countries like Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Philippines, South Korea, and Japan.

Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan and South Korea), said: “This strategic partnership with Banijay Asia across India and SEA represents a pivotal step forward in how brands engage with audiences. Banijay Asia is renowned for creating world-class entertainment IP with impact far beyond borders. By combining this strength with our expertise, we are enabling clients to move beyond traditional advertising towards storytelling at scale that is bigger, bolder, and built to drive cultural and business impact. Advertising today is no longer confined to conventional mediums; it thrives at the intersection of entertainment, content, and culture. Together, we are unlocking opportunities that allow brands to remain relevant, meaningful, and truly future forward.”

Deepak Dhar, Founder & Group CEO, Banijay Asia and EndemolShine India, added: “With our unmatched storytelling formats and Havas’ integrated communications network, we are equipping brands with the tools to entertain, inspire, and become part of everyday conversations. India, and the Asia-Pacific region at large, is ready for a more immersive, content-first approach to brand building, and together we are leading that shift.”