The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff Jan 22, 2019 8:12 AM

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas May 1, 2018 8:58 AM

He operates from the Mumbai office but will also be regularly involved with the Bengaluru and Gurgaon offices

exchange4media Staff Sep 29, 2016 3:12 PM

Conceptualised by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign highlights the features of the watch in the form of five different stories

exchange4media Staff Dec 19, 2015 8:30 AM

Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the agency. He joins in from Madhouse India, where he was CEO

exchange4media Staff May 23, 2014 7:47 AM

Thadani will be responsible for managing the agency's full-service digital offerings for existing clients as well as bringing in new business to the agency. He joins in from Madhouse India, where he was CEO

exchange4media Staff May 22, 2014 3:30 PM

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013

Saloni Surti Jun 28, 2013 1:59 PM

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

exchange4media Staff Feb 16, 2013 10:31 PM

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

exchange4media Staff Jan 22, 2013 7:28 PM

Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel

exchange4media Staff Nov 21, 2012 1:49 AM

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics

exchange4media Staff Aug 10, 2012 8:14 PM

Nokia partners with RockeTalk Maxus to launch the audio game show, allowing Nokia users to participate simultaneously on their mobile phones

exchange4media Staff Jul 25, 2012 7:14 PM