Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data

Aryendra Khan Apr 2, 2026 9:25 AM

Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers

Aryendra Khan Mar 26, 2026 1:47 PM

As MD of BBH India and President (North & East) for Saatchi & Saatchi and Propagate, Himanshu Saxena is betting on integration over independence, and rewriting the rules of agency leadership

Aryendra Khan Feb 16, 2026 8:23 AM

Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation

Aryendra Khan Jan 28, 2026 8:26 AM

Black Cab, a creative agency co-founded by Siddhartha Singh and Aayush Bansal, on building integrated agencies, investing in people, and why India’s next breakout brands will thrive on community

Aryendra Khan Jan 15, 2026 8:56 AM

Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are shifting, with algorithms and influencers influencing audience engagement

Soumya Gawri Nov 4, 2025 9:29 AM

FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up

Soumya Gawri Oct 23, 2025 9:23 AM

Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under creative pressure, return on investment in creativity and more 

Soumya Gawri Oct 9, 2025 9:18 AM

For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds

Soumya Gawri Oct 3, 2025 8:12 AM