tata-salt
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
exchange4media Staff Apr 10, 2021 8:02 AM
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
exchange4media Staff Mar 15, 2021 4:36 PM
#SawaalDeshKiSehatKa is an extension to the last-running campaign
exchange4media Staff Oct 28, 2020 12:33 PM
Using the premise of the original poetry of ‘Sarfaroshi Ki Tamanna, the #NamakKeWaastey campaign focuses on adopting healthy practices this Independence Day
exchange4media Staff Aug 14, 2020 5:21 PM
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital
exchange4media Staff Feb 6, 2020 1:28 PM
Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’
exchange4media Staff Oct 3, 2019 11:38 AM
The brand has collaborated with Illa Arun to deliver the campaign’s message ‘Ghul-Mil Jao Namak Ki Tarah’ through a poem
exchange4media Staff Aug 14, 2019 3:37 PM
Tata Salt aims to plant 10,000 trees in a 250km stretch of the Pandharpur Yatra route
exchange4media Staff Jul 16, 2019 2:37 PM
Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more
Anjali Thakur Mar 14, 2019 8:21 AM
Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival
exchange4media Staff Mar 11, 2019 2:00 PM
The brand released the video of the unique ‘salt art’ on Republic Day. The video has been conceptualised and developed by Ogilvy, Mumbai
exchange4media Staff Jan 28, 2019 11:31 AM
Is 'I' missing from your body as well?, asked the campaign across media
exchange4media Staff Oct 24, 2018 5:22 PM
A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance
exchange4media Staff Jun 22, 2018 8:53 AM
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Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm
Misbaah Mansuri Nov 13, 2017 8:46 AM
Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees
exchange4media Staff Nov 7, 2017 5:26 PM
Tata Salt today its new campaign conceptualised and created by Ogilvy Mumbai
exchange4media Staff Oct 28, 2017 8:30 AM
Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high
Sarmistha Neogy Aug 3, 2016 8:05 AM
The campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people
exchange4media Staff Jul 23, 2016 8:49 AM
The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise
Following a multi-agency pitch, the company has appointed Draftfcb+Ulka as the creative agency for Tata Salt, while Leo Burnett has been roped in for the Tata I-Shakti Foods portfolio
exchange4media Staff Oct 1, 2013 7:49 AM
