Tata Salt Lite?blur=25

In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations

exchange4media Staff Apr 10, 2021 8:02 AM

Tata Salt Campaign?blur=25

The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19

exchange4media Staff Mar 15, 2021 4:36 PM

Tata Salt?blur=25

Using the premise of the original poetry of ‘Sarfaroshi Ki Tamanna, the #NamakKeWaastey campaign focuses on adopting healthy practices this Independence Day

exchange4media Staff Aug 14, 2020 5:21 PM

Tata Salt?blur=25

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital

exchange4media Staff Feb 6, 2020 1:28 PM

Tata Salt Gandhi Jayanti?blur=25

Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’

exchange4media Staff Oct 3, 2019 11:38 AM

Tata Salt?blur=25

The brand has collaborated with Illa Arun to deliver the campaign’s message ‘Ghul-Mil Jao Namak Ki Tarah’ through a poem

exchange4media Staff Aug 14, 2019 3:37 PM


Tata Salt aims to plant 10,000 trees in a 250km stretch of the Pandharpur Yatra route

exchange4media Staff Jul 16, 2019 2:37 PM


Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more

Anjali Thakur Mar 14, 2019 8:21 AM

Tata Salt Kumbh Kay Shravan?blur=25

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff Mar 11, 2019 2:00 PM


The brand released the video of the unique ‘salt art’ on Republic Day. The video has been conceptualised and developed by Ogilvy, Mumbai

exchange4media Staff Jan 28, 2019 11:31 AM


Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees

exchange4media Staff Nov 7, 2017 5:26 PM

Tata Salt, Coca Cola, P&G, Samsung, Amul, Airbnb celebrate Olympic fever?blur=25

Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high

Sarmistha Neogy Aug 3, 2016 8:05 AM

Tata Salt’s 'Namak ke Waastey' campaign supports Indian athletes heading to Rio Olympics 2016?blur=25

The campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people

exchange4media Staff Jul 23, 2016 8:49 AM

Tata Salt showcases Mary Kom’s love for the nation?blur=25

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

Tata Chemicals appoints Draftfcb+Ulka & Leo Burnett; to expand foods portfolio?blur=25

Following a multi-agency pitch, the company has appointed Draftfcb+Ulka as the creative agency for Tata Salt, while Leo Burnett has been roped in for the Tata I-Shakti Foods portfolio

exchange4media Staff Oct 1, 2013 7:49 AM