Tata Salt?blur=25

Using the premise of the original poetry of ‘Sarfaroshi Ki Tamanna, the #NamakKeWaastey campaign focuses on adopting healthy practices this Independence Day

exchange4media Staff Aug 14, 2020 5:21 PM

Tata Salt?blur=25

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital

exchange4media Staff Feb 6, 2020 1:28 PM

Tata Salt Gandhi Jayanti?blur=25

Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’

exchange4media Staff Oct 3, 2019 11:38 AM

Tata Salt?blur=25

The brand has collaborated with Illa Arun to deliver the campaign’s message ‘Ghul-Mil Jao Namak Ki Tarah’ through a poem

exchange4media Staff Aug 14, 2019 3:37 PM


Tata Salt aims to plant 10,000 trees in a 250km stretch of the Pandharpur Yatra route

exchange4media Staff Jul 16, 2019 2:37 PM


Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more

Anjali Thakur Mar 14, 2019 8:21 AM

Tata Salt Kumbh Kay Shravan?blur=25

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff Mar 11, 2019 2:00 PM


The brand released the video of the unique ‘salt art’ on Republic Day. The video has been conceptualised and developed by Ogilvy, Mumbai

exchange4media Staff Jan 28, 2019 11:31 AM


Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Misbaah Mansuri Nov 13, 2017 8:46 AM


Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees

exchange4media Staff Nov 7, 2017 5:26 PM

Tata Salt, Coca Cola, P&G, Samsung, Amul, Airbnb celebrate Olympic fever?blur=25

Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high

Sarmistha Neogy Aug 3, 2016 8:05 AM

Tata Salt’s 'Namak ke Waastey' campaign supports Indian athletes heading to Rio Olympics 2016?blur=25

The campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people

exchange4media Staff Jul 23, 2016 8:49 AM

Tata Salt showcases Mary Kom’s love for the nation?blur=25

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

Tata Chemicals appoints Draftfcb+Ulka & Leo Burnett; to expand foods portfolio?blur=25

Following a multi-agency pitch, the company has appointed Draftfcb+Ulka as the creative agency for Tata Salt, while Leo Burnett has been roped in for the Tata I-Shakti Foods portfolio

exchange4media Staff Oct 1, 2013 7:49 AM

Tata Salt in talks with creative agencies?blur=25

Tata Salt is meeting with creative agencies, say industry sources. The agency on record for the brand is Leo Burnett

Priyanka Mehra Jul 10, 2013 7:56 AM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM